By Brian Sommer Sqairz is a golf and athletic shoe company that has made something of a minor theological movement out...
Equipment and Apparel
Tour Edge Goes for One-Stop Shopping
Nearly six months into its rebrand – as well as its 40th anniversary year – Tour Edge Golf continues to be on target...
TRUE Antigravity: A New Era of Performance Golf Footwear
Golfers who walk the course know the truth better than anyone: comfort is performance. TRUE linkswear has built its...
Blue Tees Golf Player Pro: A Smarter, Sharper, More Connected GPS Speaker for 2026
The golf tech landscape rarely stands still, but every so often a product arrives that feels less like a reinvention...
A Powerful New View: How TITE Eyewear Is Advancing Golf Performance in 2026
Golf has always been a sport defined by precision—every angle, every contour, every subtle break in the green can...
Scotty Cameron Phantom
New Scotty Cameron Phantom mallets have arrived on the PGA Tour, with next-generation Phantom 5, 7, and 9R head...
IGNITE ELEVATE 2
Golf footwear has evolved dramatically over the past decade, but few models have struck the balance between comfort,...
Bridgestone VS Prototype Golf Balls: Unleashing 2026 Performance Breakthroughs
By Brian Sommer I have written about my initial encounters with Bridgestone Golf’s new VS prototype golf balls,...
HONMA TW777: New Drivers and Metals
Honma Golf has launched the T//World TW777 series, which it says is a “modern breakthrough’’ that delivers enhanced...
SQAIRZ Spikeless Speed3 SL: Experience Explosive Style and Superior Stability
SQAIRZ, known for its “ground-force’’ performance footwear across golf, baseball, softball, and pickleball, is showing...
EVNROLL ORIGIN Putter Unleashes Revolutionary SWEETFACE 2.0 Precision
Golfers tend to talk a lot about feel, look, and prestige when it comes to putters. With the launch of the Evnroll...
The Powerful New Drivers and Hybrids Set to Shine at the 2026 PGA Show
The PGA Merchandise Show has long been the launchpad for golf’s most exciting innovations, and the 2026 edition...
