Topgolf Callaway Brands’ Nov. 1 acquisition of four BigShots venues from Invited Club (for a total of $29 million) was the first hint that Topgolf Callaway might be altering – even slightly – its strategies for growth of its Topgolf division, which now is the largest component in the company’s portfolio.
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Topgolf Callaway Stock plunged as much as 18.8% on Thursday putting the stock on track to suffer its worst one-day drop since October 2020.
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Callaway continues to celebrate golf’s rich heritage by creating products they say to honor the past while defining the future. Those at the brand’s top say it’s about authenticity, classic styling, and technically advanced apparel construction that offers quality, performance, and functionality.
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In 2022, Brewer said, Topgolf is forecast to be Callaway’s largest segment by revenue.
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The Big Bertha REVA is a complete lineup of golf clubs designed for women by women to take their game to a new level. Over the years, one of the criticisms often leveled at women’s golf gear is that it doesn’t feature the same level of technology as the men’s club. Callaway busted that myth with the Big Bertha REVA, developed by women for women but with all of the same game-improving technologies as the men’s Big Bertha B21 line.
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