The landscape of golf is evolving at a pace the sport has never seen before. Technology, entertainment, and instruction are converging in ways that make the game more accessible, more engaging, and more personalized for players of all skill levels. A major leap forward in that evolution arrived on January 6, 2026, when Golf Live — the industry’s most advanced virtual coaching and learning platform — and Topgolf — the global leader in modern golf entertainment — announced a strategic alliance that promises to redefine how millions experience the game.
This partnership brings together two innovators who have each reshaped their respective corners of the golf world. Now, by combining their strengths, they aim to build a unified, tech-forward ecosystem that blends in-person instruction, virtual coaching, community engagement, and breakthrough performance technology. The result is a seamless instructional experience that meets players wherever they are: at home, at work, on the course, or inside a Topgolf bay.
A New Era of Connected Golf Instruction
At the heart of this alliance is a shared mission: to expand access to world-class golf coaching and elevate the learning experience for every player. Through the integration of Golf Live’s platform, Topgolf Players can now connect with Topgolf’s highly trained coaches anytime, anywhere. This flexibility represents a major shift in how instruction is delivered and consumed.
Traditionally, golf lessons required players to be physically present with an instructor. While effective, this model limited access for many — whether due to geography, scheduling challenges, or cost. Golf Live’s technology removes those barriers by enabling Players to receive real-time feedback, video analysis, and personalized coaching remotely. The partnership ensures that this virtual experience is not a substitute for in-person instruction but an extension of it, creating a continuous learning environment that supports long-term improvement.
For Topgolf, which has built its brand on making golf more fun, social, and approachable, the integration of Golf Live adds a powerful instructional dimension to its entertainment-first model. Players who discover the game at Topgolf can now deepen their skills through a streamlined digital pathway, while seasoned golfers gain access to advanced tools that accelerate performance.
How the Integrated System Works
The process begins when a Player purchases a Topgolf Coach Lesson. As part of the onboarding experience, they are directed to download the Golf Live app — the central hub for scheduling lessons, accessing content, and communicating with their coach.
Through the app, Players can book both in-person and virtual lessons, review coach feedback, watch live streams, revisit past lesson recordings, and explore a growing library of instructional content. Each Topgolf lesson includes 60 minutes of one-on-one, personalized instruction, ensuring that Players receive focused, private coaching tailored to their goals.
The platform’s patented live remote replay technology allows coaches to analyze swings in real time, even during virtual sessions. This capability bridges the gap between physical and digital instruction, making remote coaching feel natural, intuitive, and highly effective. For Players, the ability to see their swing broken down instantly — with expert commentary layered on top — is a transformative learning experience.
Voices Behind the Vision
The leaders behind both organizations emphasize that this partnership is not simply a technological upgrade but a pivotal moment in the evolution of golf instruction.
Keith Scioli, CEO and Co-Founder of Golf Live, described the alliance as a catalyst for industry-wide transformation. He emphasized that golf is undergoing one of the greatest shifts in its history and that partnerships like this one are the sparks that drive meaningful change. Scioli highlighted Golf Live’s belief that instruction is about more than swing mechanics — it is about unlocking human potential and empowering Players to experience the game in ways they never thought possible. He underscored that Topgolf, with its unmatched reach and influence, is the ideal partner to bring this vision to life.
Lindsay Hoskins, Director of Instruction at Topgolf Las Vegas, echoed the excitement from the coaching perspective. She noted that Golf Live makes it incredibly easy to connect with Players, whether in person or virtually. The seamless experience, combined with real-time swing analysis, has already proven to be a game-changer for her students.
Taylor Nemeth, Sr. Operations Program Manager for Topgolf, emphasized the strategic importance of the partnership. As Topgolf evaluated the future of the instruction market, it became clear that they needed a long-term partner capable of innovating at the speed of modern golf. Golf Live stood out not only for its operational efficiency but also for its shared vision of growth and innovation. Nemeth noted that the alliance strengthens Topgolf’s leadership in both instruction and entertainment, positioning the brand for continued expansion.
Go-Live and What Comes Next
The partnership officially went live on December 1, 2025, when Golf Live became the official golf instruction and video platform for more than 130 Topgolf Coaches across Topgolf venues. This rollout marked the beginning of a new chapter in how instruction is delivered at Topgolf locations worldwide.
The next major milestone arrives in February 2026, when Golf Live’s advanced technologies — including live remote replay, virtual video analysis, and live streaming — expand further across the Topgolf ecosystem. This expansion will significantly increase the accessibility of high-quality instruction, allowing more Players to benefit from expert coaching regardless of their location.
As the partnership matures, both organizations anticipate continued innovation. The integration of data analytics, AI-driven performance insights, community-driven learning experiences, and enhanced content libraries are all potential areas of growth. The long-term vision is clear: to create a global instructional network that empowers millions of Players to learn, improve, and enjoy the game in ways that were previously unimaginable.
A Transformative Moment for the Golf Industry
The alliance between Golf Live and Topgolf represents more than a business partnership — it is a defining moment for the future of golf. By merging entertainment, instruction, and technology into a single, cohesive ecosystem, the two companies are setting a new standard for how the game is taught and experienced.
For Players, the benefits are immediate and far-reaching. Access to world-class coaching is no longer limited by geography or schedule. Instruction becomes more personalized, more engaging, and more aligned with the way people live and learn today. For coaches, the platform enhances their ability to connect, teach, and grow their influence. For the industry, the partnership signals a shift toward a more connected, inclusive, and technologically advanced future.
Golf has always been a game rooted in tradition, but its future will be shaped by innovation. With Golf Live and Topgolf leading the charge, that future looks more dynamic, more accessible, and more exciting than ever.
