Golf Tech
Golf Tech

Equipment and Apparel

Bad Birdie Golf Shoe Ignites a Bold New Era in Performance Footwear

Bad Birdie debuts its first-ever golf shoe with PAYNTR Golf, blending bold style and tour-proven performance in a limited-edition Bad Birdie Golf Shoe release.

Summer Road Trip “Must Haves”

Discover summer’s must‑have golf and travel essentials—from coolers to apparel—crafted for adventure, comfort, and style on every getaway.

Bridgestone’s “Walk It In” Capsule Celebrates Tiger, Nostalgia, and the Art of Willing the Ball Home

Bridgestone’s Walk It In capsule blends Tiger‑inspired swagger, retro style, and TOUR B X performance for golfers who love confidence, culture, and distance.

HUK Apparel: A Smart Defense Against Sun Exposure on the Golf Course

HUK Apparel offers smart sun protection for golfers with breathable, UV-blocking gear designed for comfort, performance, and long days on the course.