Although they didn’t have the largest display at last week’s PGA Show in Orlando, William Murray Golf made a tremendous impression on buyers and those responsible for stocking your favorite pro shops in North America.
Named after co-founder Bill Murray, of Caddyshack and Ghostbusters fame, the brand has grown exponentially over the past decade. It was among the first to adopt a humorous, sometimes irreverent style with bold prints—featuring cocktails, movie references, and a distinctive Scottish tartan from the Murray family crest, rather than the typical off-the-rack golf clothing you find most everywhere else.
The variety and style are eye-catching, yet repeat customers rave about the fabric, comfort, design, fit, and durability. Those attributes put William Murray in a class by itself.
While a large image of Bill was proudly displayed in the booth, the brand’s top ambassadors are CEO Brandon Barrett and his lead merchandiser, Dani Grimsrud, who serves as the director of national sales
“We’re laser-focused on keeping things light and tight, and sharing stories about our prints that drive home and really connect with our customers who want to look and perhaps feel their best, on and off the golf course,” said Grimsrud. “This brand was created with the love for Bill, and now we are also offering designs that trend more lifestyle, something for everyone to enjoy – it’s storytelling related to Bill’s impact on golf and pop culture.”
Dani Grimsrud showcases William Murray Golf’s playful, well‑crafted shirts at the PGA Merchandise Show in Orlando—bringing bold style to the floor.
It seems like William Murray Golf has something for almost every occasion. You’ll find floral and magnolia patterns around The Masters in April, and dancing skeletons perfect for both Cinco de Mayo and Halloween, along with a wide array of holiday-themed button-downs, polos, and loungewear, as just a couple of examples.
While the original quarter-zips and tops had the full name William Murray embossed on the back of the neck, the brand seems to be shifting to a more subtle approach these days, highlighting the initials W/M. and it is really meeting with great approval from new and existing customers.
“We are seen as a lifestyle brand, and just because you don’t play golf doesn’t mean that a particular shirt won’t resonate with you,” added Grimsrud. “My husband doesn’t play golf, but he looks like he does when he’s out walking our dog or shopping.”
William Murray Golf offers something for everyone. Fashionable tops that look great on the course or pair nicely with blue jeans elsewhere. While the bottoms are meant to go quite well with a sports coat at that post-round dinner with friends.
Polos and button-downs typically use lightweight, four-way stretch, moisture-wicking fabric designed for ventilation and a full range of motion during the golf swing. Practical touches also include wrinkle resistance, UPF sun protection, and easy machine wash care, so you can skip the dry cleaner.
William Murray Golf is currently featuring the “Hair of the Dog” collection, blending the dog loving spirit of Tito’s Vodka and William Murray’s elevated print designs with new polos, t-shirts, and hats.
Popular favorites designed for men include the “Chip Shot” Hoodie, “Murray Classic” Long Sleeve Polo, and “Caddy Quotes Polo”
Newest styles for women feature Tee Boxwood Reversible Vest, Hair of the Dog Chip Shot Pullover, and Murray Classic Polo in Heather Snorkel.
Learn more at www.williammurraygolf.com
