PGA TOUR Names Andy Weitz to Lead All Marketing, Communications and Investor Relations
Given its recently evolving infrastructure, the PGA TOUR seems to have addressed a pressing need by hiring Andy Weitz for the newly created roles of Chief Marketing and Communications Officer and Executive Vice President of Investor Relations.
Andy Weitz will position the brand for current and future investment while communicating its global strategy and performance to all stakeholders.
He most recently served as the Chief Marketing Officer of Aon, a global professional services firm and the TOUR’s official marketing partner.
Weitz is an avid golfer and has a track record of being bullish on the sport.
In full disclosure, this writer worked closely with Andy Weitz in helping him successfully launch and grow the Aon Risk Reward Challenge beginning in 2019. This season, the Aon partnership evolved to include naming rights for the new eligibility paths for the Signature Events.
Beyond all global marketing and communications, the investor relations component means Weitz is responsible for developing messaging and communication strategy for PGA TOUR Enterprises, the for-profit subsidiary of PGA TOUR, Inc., which was incorporated earlier this year in response to the ongoing competition from LIV Golf.
“As our business continues to evolve and grow, Weitz will be an invaluable addition to the PGA TOUR, given his experience as a trusted advisor to many of the world’s largest and most influential companies,” said PGA TOUR Commissioner Jay Monahan.
In January, the Strategic Sports Group (SSG) invested $1.5 billion—with up to $3 billion available—into the new commercial venture. This funding will allow the PGA TOUR to make significant strategic investments to enhance the PGA TOUR experience.
“With the launch of PGA TOUR Enterprises and the investment made by SSG, the PGA TOUR’s business has grown significantly in value, opportunity, and complexity,” said Joe Gorder, PGA TOUR Enterprises board chairman. “This new role is important to the PGA TOUR’s ability to successfully execute its strategy and deliver an engaging, satisfying future product for fans.”
Weitz and his family plan to relocate to Ponte Vedra Beach, Florida, this summer and formally begin his work with the PGA TOUR in mid-August.
“I’ve seen the power of the PGA TOUR brand firsthand, as both a fan and a partner, and am truly excited to play a role in growing its global impact at this transformative moment,” Weitz said.
As the title would indicate, Andy Weitz will be the highest-ranking communications executive at the TOUR going forward and will report directly to the commissioner.
Photo courtesy of PGA TOUR
