Certified Golf Sales Representative Program

by | Jun 28, 2024 | Business

The National Golf Sales Representative Association (NGSA), the Association of Golf Merchandisers (AGM), and RepSpark have joined forces to introduce the Certified Golf Sales Representative Program. This comprehensive initiative is tailored for golf sales representatives aiming to enhance relationships with retailers, effectively represent golf brands, and help sales reps achieve their sales targets.

The Certified Golf Sales Representative Program is a siz-part online course designed for sales reps to complete at their own pace. The course covers essential topics such as technology hacks for sales mastery, relationship building, event sales, strategic social media and email marketing, buyer insights, and retail strategies.

“This program is a game-changer for golf sales representatives. By equipping them with the latest industry-specific skills and knowledge, we are setting them up for long-term success in a competitive market. We are excited to partner with NGSA and RepSpark to bring this valuable resource to our community,” said Jennifer Morton, CEO of the Association of Golf Merchandisers.

Key benefits of the program include professional credibility, industry-specific skills, flexible learning, networking opportunities, and continuous development.

“After five years in the vision column, the ‘Certified Golf Rep Program’ (CGSR), has arrived,” said NGSA President Phil Immordino. “The program offers Golf Sales Reps and potential Golf Sales Reps, the industry knowledge and skills required to serve customers and clients effectively and with integrity. Suppliers and Vendors are excited to put their Reps through the Program as well as confidence when hiring a Certified Golf Sales Rep. The partnership with the AGM and RepSpark has been invaluable adding knowledge, expertise and professionalism. We are excited to assist Reps in their careers, as we watch the industry continue to grow.”

Upon completion, participants earn the title of Certified Golf Sales Representative, gaining valuable knowledge and a LinkedIn badge to enhance their professional credibility. The program also supports golf brands in onboarding and equipping their sales teams for success.

CEO and Founder of RepSpark, Meghann Butcher, said: “The golf industry is unique, with relationships at its core, making sales reps essential for success. With over 150 golf brands on RepSpark, our mission is to ensure our customers’ success, starting with the reps who build relationships, partner to build better brand awareness and drive the industry forward. We are honored to partner with AGM and NGSA to provide our brands with the knowledge they need to grow and empower their sales teams.”

The certification investment is $399, with an annual renewal fee of $99. AGM members and RepSpark customers qualify for discounted rates of $299. Group discounts are also available, ranging from $250 (for 10-20 participants) to custom rates for larger groups. PGA Professionals can earn 12 education credits for completing the certification and receive one credit for attending the official kick-off breakfast in Frisco.