Golf Digest Names Club Champion One of America’s Best Clubfitters

by | Dec 25, 2018 | News

Golf Digest released its 2019 list of America’s 100 Best Clubfitters. According to Golf Digest’s equipment editor Mike Stachura, “The 2019 list is the result of detailed consultation of industry sources and a survey of our nearly 1,500-member, nationwide, America’s 100 Greatest Course-ratings panel on the best places in their respective locations.” Stachura added, “We also considered nomination submissions, a detailed application form and reader recommendations of more than 800 facilities (shops, fitting studios, golf courses, practice ranges, teaching academies.)” Club Champion placed all thirty-four of its locations on the list that were open during the submission period. Club Champion has been a staple on this list nine consecutive years and company founder Nick Sherburne was among those selected to answer fitting questions in the article tied to the Top Fitters list.

Ranked by Golf Datatech in a 2018 study as the #1 specialty fitter in volume and the #2 fitter overall behind Golf Galaxy, Club Champion is positioned at the forefront of the fitting and premium club sales business. Says Jay Hubbard, vice president of marketing, “Club Champion stands out on the Golf Digest list because unlike other fitters, all we do is fit. We don’t sell shirts, accessories, or give lessons. We fit clubs six days a week, fifty-two weeks a year. That gives us an expertise and skill set that is unrivaled by our competition.”

Club Champion has been growing at more than 70% each of the last three years and will have nearly 100 locations open by the end of 2019. The company’s success shows how the industry’s education on the benefits of club fitting is working and how this approach just might be the best way to “buy” a better game. Callaway CEO Chip Brewer commented on Club Champion, saying, “It is a fantastic consumer experience. One of the great, new-age golf retailers who understands that fitting is the future in how you can benefit a golfer.”

This dynamic company with a creative vision is bucking the retail trend with a story of success and growth that truly stands out. Club Champion has risen to become the #1 premium club fitter, builder and retailer of the best brands in golf including Callaway, TaylorMade, PING, Titleist, PXG, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting experience with over 35,000 hittable head and shaft combinations. Hubbard adds, “The results speak for themselves. Our golf club fittings produce longer, more accurate shots with a nearly 100% satisfaction rating from golfers of all levels.”

Club Champion was chosen by GOLF Magazine to conduct a study on custom fitting, the results of which were published in August 2017. The question answered: Does custom fitting really matter? According to GOLF Magazine, it does. The magazine writes, “Based on data from the TrackMan, SAM PuttLab and SkyCaddies along with tester interviews, it’s clear that correctly matched clubs can help golfers of all skills. And remember – you actually can buy a better game with properly fit clubs.”

Equipment manufacturers hold back nothing with their praise for Club Champion. TaylorMade CEO David Abeles commented, “Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better. We couldn’t be more thrilled with our partnership with Club Champion.” Tom Olsavsky, VP in charge of R & D at Cobra Golf related, “At Cobra Puma golf, we love working with Club Champion. They’re really the future of the business at getting the right equipment into people’s hands. We know when golfers get fit, they get better. The average core golfer is going there, and we love working with them because they give Cobra great representation in our golf clubs.”

Hubbard reveals, “Other people sell golf clubs, we sell improvement. We not only solve golfers’ equipment problems, but we show and explain why each particular piece of equipment (shaft, head and grip) works for their unique swing.” Club Champion’s customer service, club fitting process, assembly of clubs, and the unbiased nature of how they fit golf clubs is what makes them stand out.

Club Champion recently signed endorsement deals with world-renowned golf coaches Hank Haney and Cameron McCormick and resigned legendary instructor David Leadbetter to continue spreading the word on the benefits of custom club fitting. All three instructors recognize the impact that properly fit clubs can have on a golfer’s game, no matter the skill level.

According to Club Champion CEO Joe Lee, “We are thrilled to Have Cameron, David and Hank representing Club Champion. Their reputations as the world’s best instructors and especially their understanding of club fitting, make them uniquely qualified to speak to golfers on the advantage of fitting.”

For more information, call 888-340-7820 or visit

About Club Champion

Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. They have 40 locations across the country. Their studios carry all the top golf club, shaft and grip manufacturers in the industry, which allows for 35,000+ equipment combinations for customers to test. Studios are equipped with advanced analysis technology and highly trained certified fitters and builders, all of whom must graduate through an extensive training program. Services include custom fitting and building for all club purchases, repair services, personalization and highly engaging corporate and personal entertainment events. For more information about Club Champion, visit