Grant Knudson Appointed President and Chief Brand Officer of Sun Mountain Sports
Sun Mountain Sports, a company known for its innovation in golf bags, carts, and outerwear, since 1981, announced Grant Knudson’s appointment as its new President and Chief Brand Officer, effective January 22nd. Knudson will join an experienced executive team led by CEO Ed Kowachek, and will be responsible for leading the company’s global commercial strategy, focusing on driving sales, marketing, and product innovation.
“Sun Mountain pioneered golf’s iconic stand bags, and I have always had an affinity for innovation and brands that do things first — and Sun Mountain has a lot of firsts,” said Knudson. “The company’s history of innovation is long-standing, and we have an opportunity to grow our brand and existing product categories, while expanding into new categories.”
Knudson has close to two decades of experience in the industry. He recently led the product and marketing teams at PUMA Golf, where his contributions played a significant role in the substantial growth of the golf business across all major categories. Before joining PUMA, Knudson was instrumental in driving double-digit growth in the global footwear business at Adidas.
“Grant’s experience driving product design, management, sales and marketing will be an invaluable addition to our executive team at Sun Mountain Sports,” said Kowachek. “His proven track record, strategic leadership, and passion for innovation is a powerful combination, and I am excited about the vision he will bring to Sun Mountain as we continue to grow our business.”
Brett Wyard, Chairman of Sun Mountain Sports and Managing Partner at Solace Capital Partners, which acquired Sun Mountain Sports in March 2022, expressed his confidence in the new executive addition. “With Grant’s leadership and experience, Sun Mountain is positioned for continued growth and success.”
Sun Mountain Sports was founded by Rick Reimers with the goal of making golf more enjoyable for everyone, and that mission is still at the heart of everything they do today. Sun Mountain’s “Ahead of Time Design” motto drives the company to design and refine golf equipment continually. Sun Mountain’s products are designed to be both functional and stylish, and they are used by golfers of all levels, from amateurs to professionals.
Photo Courtesy Sun Mountain Sports