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Jason Day signs Equity Deal with PAYNTR Golf

by | Mar 12, 2024 | BUSINESS

PGA Tour star and former World No. 1 Jason Day, and PAYNTR Golf, one of North America’s faster growing golf footwear brands, have signed a partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024.  Day, the 2015 PGA Champion, is testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

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Jason Day has acquired an equity stake in PAYNTR Golf and will collaborate with the company on a new golf footwear collection scheduled to debut in fall 2024

“Over the last several years, PAYNTR Golf and their footwear has made a name for themselves amongst many professional golfers on TOUR,” Day said. “When the opportunity to join this team, and their mission to give golfers a true on-course performance advantage, was proposed, it fit perfectly. Their golf footwear expertise and attention to detail is unmatched. But for me, having the unique opportunity to work closely as an owner on a collaborative collection from concept to reveal was key to the full partnership coming together.”

A key highlight of this collaboration is Day’s equity ownership in PAYNTR Golf, showcasing his deep commitment to the brand’s vision and the success of this venture. Day’s affiliation with PAYNTR Golf goes beyond a mere endorsement deal, as Day is actively involved in the design and development process from inception to execution.

Day and PAYNTR Golf’s design process of the X1 Proto model will take over the next six months and the entire collaborative collection will be highly anticipated within the golf industry as this is the brand’s first foray into developing a silo of golf footwear with a classic design aesthetic. The collection will combine Day’s signature style elements with PAYNTR Golf’s proprietary propulsion technology and advanced comfort features, resulting in a product that is both distinctive and performance-driven.

This collection is not just a signature model, rather, it is a joint effort between Day and PAYNTR Golf, reflecting the shared vision of an untapped marketplace that underpins the entire project.

“We are thrilled to partner with Jason on this exciting venture,” said Mike Forsey, Co-founder and President of PAYNTR Golf. “His unparalleled expertise and passion for the game will continue to be invaluable in creating a truly innovative golf footwear collection with a new tech classic style to elevate the on-course experience of golfers around the world.”

This announcement comes on the heels of the 2024 PGA Merchandise Show where PAYNTR Golf introduced the Trainer X 001, a training shoe that utilizes a Carbitex GearFlex propulsion plate. This propulsion technology, also incorporated in all PAYNTR Golf footwear styles, allows the wearer the ability to harness ground reaction forces to leverage the ground for power whether in the gym, on the street, or on the golf course

“I have thoroughly enjoyed immersing myself in this new partnership. From concept to the prototyping process has been eye opening,” said Day. “Being able to contribute my insights and preferences to shape PAYNTR Golf’s next generation of footwear is truly exciting. I believe in our brand’s vision and am honored to be a part of elevating the PAYNTR Golf product offering. We are pushing boundaries and creating footwear that will exceed the expectations of golfers and athletes worldwide. I believe golfers should not have to choose between comfort, performance and style. With PAYNTR Golf footwear you can have all three”

Photos Courtsey of PAYNTR Golf

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