Lahaina Golf Cap

by | Jan 3, 2024 | News

Puma Golf Creates Lahaina Golf Cap for United Way

PUMA GOLF has created a limited-edition Lahaina Maui golf cap in which all proceeds will go directly to the Maui United Way. The Lahaina Maui Cap prominently features the Lahaina “L” on the front panel, which is inspired by the “L” that has been sitting on the hill above Lahainaluna High School since 1904.


PUMA Golf has joined hands with Maui United Way to initiate a fundraising campaign aimed at uplifting and supporting various community causes

In addition to the red Lahaina “L,” the L Cap design features several elements inspired by native culture. As Lahaina was once covered in breadfruit trees, which supplied critical shade to local inhabitants and helped feed the community, the cap features hand-painted images of the once majestic flora. And because the fires themselves were partly due to the arid climate in the Lahaina area, known as the drier side of Maui, the breadfruit images were painted with cool and soothing watercolors. A third element to the design is the image of Kihawahine, a Hawaiian lizard deity significant to the lore of Lahaina, whose healing powers locals believe will be critical to the area’s recovery. The design was completed in partnership with Wailani Artates, a local Maui artist, and is totally unique to the product.

To contribute to Lahaina’s ongoing healing, PUMA GOLF staffer Rickie Fowler will wear and promote the Lahaina Maui Cap during The Sentry golf tournament at Kapalua and will also meet with locals to hand out signed caps and share positivity during the week. All proceeds will go towards rebuilding efforts underway in the community.

“We are honored to work with Rickie to help raise money for the Lahaina community,” said Grant Knudson, VP of Product & Marketing, PUMA Golf. “Rickie has expressed his love for Maui and feels a connection here. We wanted to help by doing something to contribute positively to people affected by the fires.”

The limited-edition Lahaina Maui Cap will be available on and at select retail locations. For those interested in donating directly to Maui United Way, please visit

Photo Courtesy of PUMA GOLF


About the Author

<a href="" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.