LOHLA SPORT Unveils ‘At the Drive-In’ Spring-Summer 2024 Collection
LOHLA SPORT, the well-known women’s fashion brand, has recently launched its latest collection of premium golf-lifestyle apparel for women, called “At the Drive-In”. The collection features coordinated outfits with prints and patterns from 1950s film heritage and contemporary award winners, influenced by iconic female movie stars and movie posters.
The 2024 spring-summer collection features a range of stylish and functional apparel, including golf shirts, shorts, skirts, and dresses, all made using high-quality materials and modern manufacturing techniques.
The collection features Hollywood-style looks personifying those in popular classic movies, with attention to detail and quality reflecting the brand’s commitment to creating premium, fashionable golf-lifestyle apparel for women. LOHLA SPORT’s “At the Drive-In” collection is the perfect choice for women looking to make a fashion statement on or off the golf course while also feeling comfortable and confident in their attire.
Top golf courses, luxurious resorts, and country clubs all across America are showing an unprecedented level of demand for At the Drive-In fashion. LOHLA SPORT’s global ambassador, Annika Sorenstam, is a fan of the collection and often wears pieces which are rooted in fun, classy, sophisticated, flattering and on-trend European designs with a feminine Hollywood flair.
At the Drive-In capsules
- La La Land (Emma Stone, Ryan Gosling, 2016) – Embodies the fun, frolic and distinguished style characterizing Los Angeles, and features the popular 2024 color of “peach fuzz” that in LOHLA SPORT vernacular is “sunrise.”. La La Land debuts LOHLA SPORT’s new collaboration with Alpine Cashmere for an L.A. Skyline scarf.
- Barefoot in the Park (Robert Redford, Jane Fonda, 1967) – Showcases the all-time great pairing of pink and Masters-oriented green (set against navy and white) as well as the still-hot “Barbie” pink known as LOHLA SPORT’s “cotton candy” hue, that’s perfect for Masters week. .
- Viva Las Vegas (Ann-Margaret, Elvis Presley, 1964) – Accentuates the upcoming popular color of off-red tropicana paired with mirage blue set against navy with gold accents. The Art Walk skort and jacket represent the perfect set for summer.
- Roman Holiday (Audrey Hepburn, Gregory Peck, 1953) – Features trendy color “butter” and a creamy, light yellow set against blueberry for a European look. Roman Holiday includes the brand’s second cashmere collaboration of the Blueberry Stars scarf.
- Varsity Blues (Amy Smart, Jon Voight, 1999) – Spirited red, white and blue with new color blocking celebrates Memorial Day and July 4th patriotism. The track suit and side panels are especially slimming.
“Fashion in these timeless movies aligns with the effortless individualism found in the At the Drive-in collection,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “When wearing our styles, ladies feel hip, edgy and liberated in a devastatingly refined, attractive and luxe way.”
Complementing the At the Drive-In capsules and worn stand-alone are popular, year-round core pieces, including:
- The Golf Fitness Pull-On Pant – Worn under skorts and akin to a workout tight, it is purposely thicker, becoming the ideal golf-yoga pant. Back pockets make it country club appropriate.
- The “Very Pant” – The four-pocket, full, four-way stretch pant is offered in several colors, including core navy, black, white, red and other seasonal favorites. Inspiration comes from the J. Peterman character in “Seinfeld” whose famous line “The Very Pant I’ve been searching for all my life” is part of sitcom lore.
All LOHLA SPORT styles promote chic, made-for-play comfort that’s catapulted its creation of a massive “Golfleisure” movement akin to Lululemon’s “Athleisure” craze.
Photos Courtesy of LOHLA SPORT
