Look for Titleist/FootJoy parent Acushnet Co., this year to begin operating a new state-of-the-art golf ball customization technology the company has been developing for the past few years.
Acushnet President/CEO David Maher said the new automation will “expand our throughput capabilities, resulting in greater efficiencies and faster lead times for custom imprinted, Titleist golf balls.’’
Earlier this year Acushnet began fulfilling orders from its new 500,000 square-foot distribution and custom embroidery center located in nearby Lakeville, MA.
“This facility is representative of the company’s commitment to providing leading service and the highest quality distribution experience,’’ Maher said. “Initially, we will fulfill wholesale demand for FootJoy footwear, Titleist gear and Club Glove. Over time, we expect to support D to C (Direct to Consumer) and additional product groups from this new facility.
“We also recently expanded our apparel customization capabilities in the UK, bringing much of this work in house to improve quality, reduce lead times and meet growing demand for embroidered FootJoy products.’’