New Ball Customization Technology from Acushnet Company

by | Mar 12, 2024 | Business

Look for Titleist/FootJoy parent Acushnet Co., this year to begin operating a new state-of-the-art golf ball customization technology the company has been developing for the past few years.

Acushnet President/CEO David Maher said the new automation will “expand our throughput capabilities, resulting in greater efficiencies and faster lead times for custom imprinted, Titleist golf balls.’’

Earlier this year Acushnet began fulfilling orders from its new 500,000 square-foot distribution and custom embroidery center located in nearby Lakeville, MA.

“This facility is representative of the company’s commitment to providing leading service and the highest quality distribution experience,’’ Maher said. “Initially, we will fulfill wholesale demand for FootJoy footwear, Titleist gear and Club Glove. Over time, we expect to  support D to C (Direct to Consumer) and additional product groups from this new facility.

“We also recently expanded our apparel customization capabilities in the UK, bringing much of this work in house to improve quality, reduce lead times and meet growing demand for embroidered FootJoy products.’’


About the Author

<a href="" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.