Destination Kohler to Utilize Noteefy Tee-Time Waitlist System

by | Apr 12, 2024 | Business

Noteefy, the technology company powering golf’s No. 1 tee time waitlist notification program, will be utilized at Destination Kohler Resort’s four award-winning golf courses, which are about one hour north of Milwaukee, Wisc.

Destination Kohler ushered in a new era for Wisconsin golf when it hosted the 1998 and 2012 U.S. Women’s Open at Blackwolf Run and the 2004, 2010 and 2015 PGA Championships at Whistling Straits. The Straits Course was the site of the Ryder Cup in 2021, the first public venue to host the biennial matches since 1991.

Through Noteefy, golfers desiring tee times already taken by others at Whistling Straits (The Straits and The Irish courses) and Blackwolf Run (The River and Meadow Valleys courses), receive real-time text and e-mail alerts when those slots open due to cancellation or availability releases. Golfers then book tee times online as normal.

“With high demand to play Destination Kohler courses, Noteefy’s automated system now gives golfers the chance to book tee times in effectively real-time without the hassle of constantly checking online or calling our golf shops, “says Mike O’Reilly, General Manager of Whistling Straits and Blackwolf Run. “We look forward to seeing the impact of Noteefy on our portfolio revenue and guest experiences.”

The Noteefy booking assistant — often referred to as the OpenTable and Resy automation product for golf — is customized to Destination Kohler courses’ branding and integrates seamlessly on top of each POS tee sheet.

“Destination Kohler represents one of the world’s best collections of golf courses and associated amenities,” says Jake Gordon, Founder and CEO of Noteefy. “We are honored to help make it easier and more accessible for golfers to reserve their desired times at these special properties.”

The partnership with Destination Kohler adds to Noteefy’s momentum. In recent months, KemperSports, Landscapes Golf Management, PGA TOUR’s TPC Network, Bobby Jones Links, CourseCo, Touchstone Golf, and other multi-course operators deployed Noteefy for their daily fee and resort courses. Individual courses also utilize Noteefy in droves.

Noteefy is a solution designed to address the issue of last-minute cancellations in the hospitality industry, particularly in daily-fee and resort golf. Research indicates that over 20% of online tee times are cancelled and remain unfilled, resulting in an average annual revenue loss of up to $50,000. By leveraging Noteefy, operators have reported significant six-figure revenue increases, while also alleviating golfers’ frustrations and reallocating staff to more valuable tasks.