Omni PGA Frisco Resort Marks a New Chapter for the Future of Golf Design

by | May 7, 2023 | News

International architecture firm SB Architects, part of Egis Group, known for creating spaces that capture the history, culture, and context of each location, is thrilled to celebrate the opening of the new Omni PGA Frisco Resort, a mixed-use development in Frisco, Texas, which opened on May 2.

Nestled alongside the PGA of America Headquarters, Omni PGA Frisco Resort is comprised of 500 luxurious guest rooms and suites, 10 exclusive four-bedroom ranch houses for hosting events and parties, 13 restaurant and bar concepts, nearly 130,000 square feet of indoor-outdoor meeting space, four pools, a leading-edge golf training center, a destination Mokara Spa, and more. Inspired by Texas modernism, SB Architects’ design for the development created an exciting golf and resort experience for advanced players and those new to the game, and everyone in between, through introducing “boutique experiences” located throughout the 50-acre resort development.

“The opening of the Omni PGA Frisco Resort represents an important milestone, not only in my career but for all of SB Architects given the size, scale, and innovative vision of this impressive project,” said SB Architects’ Senior Vice President and Principal, Bruce Wright. “It’s rare to get an opportunity to work with so many talented partners to create a true multifaceted project that will have such a profound impact on the future of golf as well as the City of Frisco, Texas. I’m so proud of the collaborative effort to transform this site not only into a world-class golf resort but a destination for excitement and gathering that will be enjoyed by so many for years to come.”

Throughout the pedestrian-focused property, the architectural design is warm, approachable, and contemporary to reflect the future-thinking approach of the development. Distinctive massing, courtyards, and layered natural materials created a warm and welcoming atmosphere. The use of stone, large overhangs, wood detailing, and ironwork all work together to create a modern contemporary feel. With golf at the heart of the resort, the guest rooms are positioned to prioritize views of the two championship courses: Fields Ranch East and Fields Ranch West.

The design challenge for Omni PGA Frisco Resort was to develop a destination resort of a residential scale and balance to accommodate 500 rooms and the significant group meeting space that is a signature of Omni Hotels & Resorts. SB Architects approached the challenge by creating smaller districts within the resort, weaving in pauses for reflection along the way to break up the scale of the project and keep people engaged with the architecture. The pedestrian-friendly environment is centered around the sport of golf but thoughtfully programmed as the Texas version of a boardwalk, with activities and events along the retail corridor that are designed to be equally engaging to non-golfers.

Created in collaboration with design partners; Robert Glazier; Interior Designer Jeffrey Beers International; and General Contractor Brasfield & Gorrie; the resort is slated to become a leading destination for golf, providing an unparalleled experience for all visitors. In addition to the luxurious guest rooms, the property offers private ranch homes with dramatic views of two 18-hole championship golf courses designed by legendary designers Beau Welling and Gil Hanse. Additionally, the resort features a lighted 10-hole short course and two-acre putting green, a Lounge by Topgolf, PGA Coaching Center, and a practice facility anchored by a clubhouse and entertainment district. The result is a development that provides a full deck of offerings, providing multiple layers of different experiences — ones that can last for an evening out or a 10-day stay.

“We set out to create an environment and destination that not only caters to the world-class golf aficionados, but also to the general public to whom golf might not be the draw,” said Regan Holton, Vice President of SB Architects’ Dallas office. “The Dallas Fort Worth (DFW) region is thriving with innovation and optimism, this portfolio-defining project galvanized SB Architects to launch our Dallas office. With a marquee set of clients in Texas, we’re excited to continue to pursue local opportunities.”

After PGA of America’s 56 years in Palm Beach Gardens, Florida, moving to Frisco, Texas, signals an exciting change. Named the “2018 Best Place to Live in America,” Frisco will be transformed with this development, bringing the local community new vitality and economic growth. The inspiring architecture of the Omni PGA Frisco Resort complements the vision for this bold, state-of-the-art development, set to bring in a new chapter for the future of golf in America.