Golf Lifestyle Brand to Showcase All-Natural, Sustainably-Sourced Men’s and Women’s Golf Apparel
RADMOR, the Pacific Northwest-based golf lifestyle company crafting men’s and women’s golf apparel from meticulously curated, all-natural materials, will debut its Spring and Fall Collections at the 2022 PGA Show held Jan. 25-28 at the Orange County Convention Center in Orlando, Fla.
RADMOR’s sustainably sourced golf clothing forgoes the use of virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns and super-soft Tencel (lyocell and modal) to create the most eco-minded golf apparel in the industry. Its men’s lines include polos, band-collar and “tee” shirts; knit and corduroy pants and cotton-blend shorts; crewneck and hoodie sweatshirts; and outerwear forged from a blend of cotton and recycled nylon and polyester.
In the fall of 2021, RADMOR dropped its highly-anticipated Women’s Capsule featuring an array of polos, long-sleeve jerseys, sweatshirts and shorts. Both its 2022 Spring and Fall Collections will showcase a variety of new offerings for men and women in seasonally-focused color palettes celebrating the world’s greatest game. In addition to apparel, RADMOR offers a select line of accessories including RADCAPS and RADSOCKS, and collaborations with sustainably-minded brands like Asher and ASYSTEM.
“Golf is one of the few sports played outside in many of the most beautiful natural settings in the world, yet thousands of golfers are outfit from head-to-toe in garments made almost entirely from plastic,” says RADMOR co-founder Scott Morrison. “Given the choice, I think most consumers would prefer to buy clothing that’s incredibly well made, outperforms expectation, and doesn’t pollute the earth, our oceans, and our food supplies in the process.”
Morrison launched RADMOR in January 2020 with his best friend and former college golf teammate at the University of Washington, Bob Conrad. After graduating from “U-Dub,” Conrad went on to play golf professionally and still maintains a plus handicap. Supplying serious fashion “street cred,” Morrison was the man behind three of America’s top denim brands – Paper Denim & Cloth, 3×1 and Earnest Sewn – and is widely considered a thought leader in the design world.
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional yet fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts.
The name RADMOR is a playful blend of Morrison and Conrad’s last names and is representative of the brand’s dichotomy. For example, its secondary logo, “BobRad,” is a whimsical cartoon that aims to bring golf to those who find the sport a bit too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its “green grass” partners at high-end clubs and resorts.
“Golf has grown by leaps and bounds over the past two years and the game charted a much-needed course correction to be even more fun, inclusive and environmentally aware,” says Conrad. “That, in a nutshell, is RADMOR’s ethos and why we think our brand, mission and products will ultimately appeal to a broad audience that appreciates beautiful, highly-designed apparel.”
In addition to its direct-to-consumer sales channel, RADMOR is available at a growing number of golf shops throughout the U.S., as well as Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com, and Nordstrom.com in mid-June. RADMOR has stores in Seattle (607 1st Avenue) in Pioneer Square, and in the Bellevue Square Collection (Bellevue, Wash.).