As golf travel continues to evolve beyond simply booking tee times and hotel rooms, destination resorts and lifestyle brands are finding new ways to create immersive experiences for travelers. Sunriver Resort and Bad Birdie are doing exactly that with a new partnership built around the launch of Bad Birdie’s Fall 2026 Collection, giving golfers the chance to experience one of the Pacific Northwest’s premier golf destinations while embracing one of the game’s most distinctive apparel brands.
Located in Central Oregon and surrounded by forests, rivers, meadows, and mountain views, Sunriver Resort recently served as the backdrop for Bad Birdie’s Fall 2026 marketing campaign. Now, that collaboration is expanding into a limited-time golf package and giveaway that invites golfers to experience the same scenery featured throughout the collection’s launch campaign.
Why Sunriver Resort Was the Perfect Choice
For a brand that draws inspiration from outdoor adventure and self-expression, Sunriver Resort offers a natural fit.
Situated just south of Bend, Oregon, the resort has long been recognized as one of the Northwest’s leading golf destinations. Its golf operation encompasses 63 holes spread across four courses, including the championship layouts at Crosswater, Meadows, and Woodlands. The property’s setting combines towering ponderosa pines, expansive high-desert terrain, volcanic landscapes, and river corridors, creating dramatically different golf experiences within a single destination.
The Meadows Course, designed by acclaimed architect John Fought, winds through the resort’s iconic Great Meadow and features seven holes bordering the Sun River. The course has hosted numerous collegiate, USGA, and PGA events throughout its history.
Woodlands, designed by Robert Trent Jones Jr., offers a contrasting experience framed by dense forests, lava rock outcroppings, and strategically placed water hazards. The course is widely regarded for its conditioning and scenic beauty.
Meanwhile, Crosswater remains the resort’s flagship layout. Designed by Bob Cupp, the course has earned national recognition and has hosted elite competitions, including PGA Tour Champions events. The course consistently receives praise for its conditioning, dramatic river crossings, and stunning mountain views.
That combination of varied terrain and spectacular scenery made Sunriver an ideal location to showcase Bad Birdie’s latest collection.
Inside the Bad Birdie Fall 2026 Collection
Bad Birdie has built its reputation by challenging golf apparel conventions, bringing bold colors, contemporary styling, and personality-driven designs to a sport traditionally known for conservative fashion.
The Fall 2026 Collection continues that approach while addressing the practical needs of golfers heading into cooler weather. Captured on-site at Sunriver Resort, the collection introduces elevated layering options, new seasonal prints, and versatile apparel designed to transition seamlessly from the golf course to everyday life.
At the center of the launch is Bad Birdie’s new “Waffle” franchise, a premium layering collection engineered for fall conditions. The line features moisture-wicking cotton-blend fabrics, four-way stretch construction, and texture-focused styling intended to provide comfort during crisp morning rounds and post-round activities. The launch includes the Men’s Waffle Hoodie and Quarterzip as well as the Women’s Waffle V-Neck and Waffle Skort.
The broader collection draws inspiration from desert landscapes, cactus flora, topographic golf maps, and Southwestern themes. Seasonal color palettes feature shades such as plum wine, dark forest, black iris and warm olive, accented by brighter pops of color that have become synonymous with the Bad Birdie brand. [prnewswire.com]
In addition to performance polos, the fall lineup expands lifestyle offerings through joggers, graphic tees, crewnecks and other off-course apparel, reflecting the company’s belief that golf culture extends well beyond the final hole.
Golfers enjoy a round at Sunriver Resort, the scenic Central Oregon destination featured in Bad Birdie’s Fall 2026 Collection campaign.
A Golf Vacation That Goes Beyond the Fairways
To celebrate the collection’s debut, Sunriver Resort has introduced the Sunriver Resort Bad Birdie Golf Package, available for booking through September 30 for travel through Nov. 1, 2026.
Designed for two guests, the package includes a two-night stay with 15 percent off the resort’s best available rates, plus a substantial nightly resort credit that can be used toward golf rounds or Bad Birdie merchandise at the Meadows Golf Shop.
The package reflects a shared philosophy between the resort and the apparel brand. According to Alexandra Vailas, Head of Brand at Bad Birdie, the collaboration was inspired by the belief that memorable golf travel experiences extend beyond the scorecard.
“Golf trips should be about more than just the scorecard, and Sunriver Resort really embodies that,” Vailas said. “We came here to shoot our Fall Collection because the landscape and energy felt like the perfect fit for the season. Now we get to take it a step further and give golfers a reason to come experience it themselves, with great golf, great gear and plenty to do after the last putt drops.”
That sentiment aligns perfectly with Sunriver’s appeal. While the courses are the primary attraction, the resort experience extends far beyond the fairways. Golfers booking the package can immerse themselves in the same Central Oregon landscapes featured in Bad Birdie’s Fall 2026 campaign while enjoying the region’s outdoor recreation, dining options, and resort amenities.
Golfers booking early may also receive exclusive Bad Birdie-branded golf accessories, including a headcover and golf towel, while supplies last.
Looking Ahead for Sunriver Golf
The announcement arrives during an exciting period for Sunriver Resort’s golf operation.
The resort is preparing to host the U.S. Adaptive Open on the Meadows Course in both 2027 and 2028, marking a significant milestone for the property and reinforcing its position as one of the nation’s premier championship venues. The USGA selected Sunriver as part of a broader commitment to expanding adaptive golf opportunities, with accessibility enhancements and programming initiatives currently underway.
Those future championships add another layer of prestige to a property that has already welcomed NCAA championships, USGA events, and professional tournaments over the years.
For golfers considering a fall getaway, the new collaboration between Sunriver Resort and Bad Birdie offers something a little different: the chance to play championship golf, experience one of the Pacific Northwest’s most scenic resort destinations, and explore the latest trends in golf apparel, all within the same trip.
In a game increasingly defined by experiences as much as scorecards, the Sunriver Resort Bad Birdie Golf Package may be one of the most complete fall golf getaways available in 2026.
sunriverresort.com
badbirdiegolf.com
Photos courtesy of Sunriver Resort/Bad Birdie
