In a bold move signaling both strategic ambition and a renewed commitment to luxury hospitality, Sunseeker Resort in Charlotte Harbor has officially rebranded as Sunseeker Resort Florida Gulf Coast, Curio Collection by Hilton. This transformation marks a significant milestone for the Southwest Florida destination, which has faced a turbulent journey since its inception.
Originally developed by Allegiant Travel Company, the resort opened in December 2023 after pandemic-related delays and a construction fire. Despite its promise as a tourism magnet, the property struggled with occupancy rates and financial setbacks, including a $321 million impairment charge and damages from Hurricanes Helene and Milton. In July 2025, Allegiant sold the resort to Blackstone Real Estate for $200 million, ushering in a new era of ownership and vision.
Under Blackstone’s leadership and management by Pyramid Global Hospitality, the resort has aligned with Hilton’s prestigious Curio Collection—a move designed to elevate its brand presence and tap into Hilton’s vast network of over 225 million Honors members. The rebrand is more than cosmetic; it reflects a strategic pivot toward becoming Florida’s premier waterfront destination for leisure, lifestyle, and business travel.
Positioned along the pristine Charlotte Harbor, the resort’s new identity emphasizes its role as a dynamic convention hub and luxury escape. According to Blackstone, the partnership with Hilton will “expand the resort’s reach while reinforcing its position” in the competitive hospitality landscape. The rebrand also signals a broader investment strategy by Blackstone, which has committed over $13 billion across Florida, including hiring hundreds of professionals to support its growing portfolio.
This rebranding effort is not just about changing signage—it’s about reshaping perception, enhancing guest experience, and redefining what Southwest Florida offers to travelers and meeting planners alike. With Hilton’s backing and Blackstone’s capital, Sunseeker Resort Florida Gulf Coast is poised to become a cornerstone of the region’s tourism and business infrastructure.
Key features and amenities include:
- Waterfront Accommodations: The property boasts 785 well-appointed guest rooms designed to embrace the harbor’s breathtaking views and 189 exclusive Sunsuites ranging from 875 to 1,700 square feet that feature chef-level kitchens, spacious entertaining areas, and private outdoor balconies
- Pools – Level Blue is a tranquil adults-only rooftop retreat featuring an infinity pool surrounded by staff-attended loungers, fire pits, and a full-service bar and grill, backdropped by waterfront views. Reflections is an impressive 19,400 square foot ground-level pool, one of the largest in the state, accompanied by luxury serviced cabanas and loungers equipped with full food and beverage poolside service
- Food & Beverage – More than a dozen dining venues featuring an innovative food hall concept and four standalone restaurants, including a high-end steakhouse, sports dining venue, and casual seafood island fare restaurant
- Golf- Aileron Golf Club offers hotel guests an exclusive, championship-level, 18-hole course boasting lush greens surrounded by South Florida wildlife. The course is completed with an upscale full-service clubhouse, pro shop, restaurant, and bar
- Spa & Salon – Lorelei Spa is a full-service spa and salon, recently ranked the #2 spa of 2024 by Spas of America, offering monthly spa specials and treatments including the Lorelei Signature Facial, the Swedish Serenity massage, and more
- Fitness – Outfitted with TechnoGym equipment, the 7,100-square-foot fitness center is where quality facilities converge with personal service
- Convention Excellence: Over 60,000 square feet of flexible indoor and outdoor event and meeting space, making it one of Florida’s most dynamic convention destinations. Highlights include two waterfront ballrooms equipped with best-in-class A/V systems, two executive boardrooms, three event spaces, twelve meeting rooms, and an ideation suite with three breakout rooms
- Centrally located near five airports – Punta Gorda, Fort Myers, Tampa, St. Petersburg, and Sarasota- Sunseeker is the perfect destination for travelers looking for an all-in-one waterfront escape.
Photo Courtesy of Sunseeker Resort
