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Traditions Golf Club Joins Bobby Jones Link Portfolio

by | Feb 14, 2024 | WHERE TO PLAY

Bobby Jones Links has signed to manage Hebron, Kentucky’s Traditions Golf Club, an 18-hole golf course tucked in the rolling hills outside Cincinnati. BJL will work closely with the Traditions team to elevate the member experience and leverage the club’s heritage and infrastructure.

The par-72 layout, one of the region’s most respected golf properties since 1992, features 400 acres of unspoiled natural terrain, challenging elevation changes, and native forests with abundant wildlife.

BJL, which manages more than 30 properties in 12 states,  will also oversee daily operations and hire employees with access to its comprehensive library of proprietary tools, best management practices and expertly developed leadership training program.

“We have the opportunity to bring the Traditions team together and really establish a special common mission,” said Doug Hellman, Chief Development Officer for Bobby Jones Links. “The other essential step is refining the member journey from beginning to end, from how members engage with staff when they come on property, until they leave. All of that enhances the value proposition of being a member at Traditions.”

Traditions have been managed under the same private ownership group since it was acquired by local entrepreneurs David Brooks and Chris Penn in 1996. After an exhaustive search, the ownership selected BJL’s expert team to lead Traditions into the next chapter.

“We provided ownership assurances and peace of mind that we were aligned with their vision for the coming years and that the legacy of this club is in the right hands,” Hellman said. “There was a very strong understanding of their goals and trust in BJL to develop a dynamic working plan to achieve them as we run the day-to-day business in the most efficient ways possible.”

The mission of Traditions has always been to respect the time-honored standards of the game while presenting golf as it should be to golfers in the metropolitan Cincinnati area. The club has received numerous awards and hosted many of the state’s biggest amateur and professional championships over the past three decades.

“We’re excited to partner with Bobby Jones Links and to take advantage of their team’s expertise in club operations to raise the club to even higher standards. We want the members, staff and ownership to continue to be proud of the operation,” Penn said. “Bobby Jones Links understands that our legacy is critical and the better the member experience, the stronger that legacy will become. We trust Bobby Jones Links to maintain the reputation of Traditions as one of the very best clubs in the region.”

Photo Courtesy of Bobby Jones Links


About the Author

<a href="" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California. Steve lives in Delray Beach, Fla, and posts his golf and travel content on his website at He can be reached at