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John Deere Charitable Giving Soars Past $200 Million Milestone

by | Jul 15, 2025 | News

Nothing runs like a Deere, and that includes corporate social responsibility.  The John Deere Classic is projecting quite a victory for the Quad Cities community.

It’s only been a week since Brian Campbell hoisted the winner’s trophy, and the John Deere Classic has announced a historic milestone: more than $200 million in total charitable giving since the event’s inception in 1971.

John Deere Charitable Giving“Reaching $200 million is more than just a number—it’s a powerful reminder of what we can accomplish together,” said Andrew Lehman, Tournament Director. “This milestone reflects the incredible generosity of our community and the lasting impact the tournament has had on our region. We couldn’t have done it without the unwavering support of John Deere, our sponsors, volunteers, and fans, whose commitment continues to drive our mission forward.”

Beyond helping community members in need, the most compelling part of this story is that 99% of that staggering amount raised over the past 54 years has been generated since John Deere became the title sponsor in 1998.

Deere and Company’s support has been instrumental in the program’s growth, not only through its long-term PGA TOUR event sponsorship but also by covering all administrative costs of the Birdies for Charity program, ensuring that 100% of every donor’s pledge goes directly to their chosen charity.

“The heart of the John Deere Classic is the people—the volunteers, fans, and community members who come back year after year to be part of this special event,” said John C. May, Chairman and CEO of John Deere. “Reaching $200 million in charitable giving shows how much this community cares, and we’re honored to be part of a legacy that makes a real difference in our hometown.”

The John Deere Classic is also hosting a “Fore the Future Gala”, presented by Smart Automotive of Davenport, on September 11, 2025, at Bally’s Casino & Hotel. This premier event will celebrate the tournament’s philanthropic legacy while raising funds for the Birdies for Charity Bonus Fund.

That bonus fund provides the 5–10% match that all participating charities receive annually.

John Deere contributes a $325,000 matching grant each year, covering about 30% of the total needed to fulfill the match promise. The remaining support comes from community donations and fundraising events, such as the gala.

“By growing this fund, we ensure that every dollar goes even further, helping hundreds of local charities continue their vital work,” added Micaela Booth, Director of Birdies for Charity.

The gala will bring together donors, sponsors, volunteers, and beneficiaries for an evening that honors decades of generosity and forward-looking philanthropy.

“The Fore the Future Gala is a powerful reminder that giving back isn’t just something we do—it’s who we are,” added Mike Leep Jr., President of the Gurley Leep Automotive Family. “As the presenting sponsor, Smart Automotive of Davenport, part of the Gurley Leep Automotive Family, is proud to support an event that uplifts local charities and brings lasting impact to the communities we serve. It’s an honor to be part of such an enduring and generous tradition.”

The gala is being seen as a catalyst for lasting impact. Every dollar raised will strengthen the Bonus Fund, ensuring that the program continues to uplift local charities and expand its reach for generations to come.

For ticket information for the Fore the Future Gala, visit birdiesforcharity.com/gala

For more information about the John Deere Classic and Birdies for Charity, visit johndeereclassic.com and birdiesforcharity.com

About the Author

<a href="https://golfonemedia.com/author/george_mcneilly/" target="_self">George McNeilly</a>

George McNeilly

George McNeilly is an award-winning multimedia broadcaster, producer, and writer with a journalism background that has spanned the globe from four Olympics on three continents, 17 Super Bowls, World Series, NBA Finals, Major College Football, Basketball, FIFA World Cup, and Professional Golf. A former Senior ESPN/Disney executive, George teaches Sports Business at Full Sail University in Winter Park, Florida, and serves as managing partner of McNeilly Communications, an integrated marketing communications firm.

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