A Season Built for Golfers Who Live the Game Beyond the Course
Bad Birdie, the modern golf apparel brand known for redefining style and expression on and off the course, has introduced its Fall 2026 Collection — a lineup built around the belief that golf doesn’t end when the final putt drops. This season blends elevated layering, fresh prints and versatile silhouettes engineered for golfers who carry the spirit of the game into every part of their day.
The collection spans men’s, women’s and youth apparel along with coordinating accessories, all anchored by Bad Birdie’s signature technical performance. Moisture‑managing fabrics, four‑way stretch and shape‑retaining construction ensure every piece transitions effortlessly from the course to the clubhouse and into everyday life.
Introducing the Waffle Franchise: Texture, Warmth and Everyday Versatility
At the center of the Fall 2026 Collection is the debut of Bad Birdie’s all‑new Waffle franchise, arriving in late August. This premium layering story introduces a textured cotton‑blend knit designed to wick moisture, retain shape, and deliver all‑day comfort. The franchise launches with the Men’s Waffle Hoodie and Quarterzip, along with the Women’s Waffle V‑Neck and Waffle Skort featuring a full‑coverage performance liner. Each piece is engineered for crisp morning rounds, post‑round hangs and the rhythm of everyday life, offering golfers a fresh, versatile option for cooler weather.
“Golf has never been confined to four hours on a course, so why should the apparel be?” said Jason Richardson, Founder and CEO of Bad Birdie. “This collection is built for the people who live the game long before the first tee shot and long after the final putt. We set out to create pieces that perform when you’re playing your best while fitting seamlessly into everything that comes before and after the round. That’s the future of golf style, and it’s exactly where Bad Birdie belongs.”
Seasonal Prints and Southwestern Inspiration
Beyond the Waffle franchise, the Fall Collection introduces new seasonal prints across Bad Birdie’s Core Performance, Ridge Performance and Pique Performance polos. The designs draw inspiration from desert landscapes, cactus flora, topographic golf course maps and Southwestern iconography. Rich hues such as plum wine, dark forest and black iris blend with earthy olive tones and unexpected pops of pink, reinforcing Bad Birdie’s belief that performance apparel doesn’t have to blend in.
Lifestyle essentials expand this season with Hybrid Joggers, Graphic Tees, Boxy Tees and Varsity Crewnecks. Women’s offerings continue to grow with new layering pieces, performance polos and mix‑and‑match outfits that deliver both technical performance and everyday versatility. Youth apparel and a full range of accessories — including hats, socks, towels and headcovers — round out the collection.
Bad Elements Returns for Weather‑Ready Performance
Complementing the Waffle franchise, Bad Birdie’s fan‑favorite Bad Elements outerwear collection will re‑debut in mid‑October. The returning lineup features jackets, pullovers and weather‑ready layers engineered to help golfers play through changing conditions. Designed to protect against wind, rain and cooler temperatures without sacrificing mobility or style, Bad Elements reinforces the season’s central message: great golf apparel should perform long after perfect weather disappears.
A First Look at the Tailgate Edit
The Fall Collection also previews Bad Birdie’s upcoming Tailgate Edit, launching in August with officially licensed apparel for the University of Arizona, Arizona State University and Washington State University. The Tailgate Edit includes custom polos, performance pullovers and hats designed to transition effortlessly from the first tee to the stadium and the tailgate, blending school pride with technical performance and unmistakable Bad Birdie style.
Availability and Pricing
The Bad Birdie Fall 2026 Collection — including the new Waffle franchise — will be available online at BadBirdieGolf.com, at Bad Birdie retail locations and at select retailers including Dick’s Sporting Goods and Golf Galaxy. Products range from $72 to $120 USD.
