Golf Tech

George McNeilly

SR. Writer
George McNeilly is an award-winning multimedia broadcaster, producer, and writer with global experience covering four Olympic Games, 17 Super Bowls, and the world’s premier sporting events. A former senior executive with ESPN and The Walt Disney Company, he is Managing Partner of McNeilly Communications, teaches Sports Business Models at Full Sail University, and serves as President of the Golf Travel Writers of America.

Lessons Learned from a Bad Week for Good Good Golf

A look at Good Good Golf’s controversy, what it cost the brand, and the business lesson on accountability, trust, and creator-led media in golf.

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Should the PGA TOUR Say Goodbye to Good Good?

A controversial Good Good Golf ad sparks debate over accountability, sponsorship, and standards as the PGA TOUR weighs its response.

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Could Charity Create Golf’s Most Meaningful Return Home for LIV Expatriates?

Could charity help define a meaningful path back for LIV golfers? The PGA TOUR’s evolving philanthropic strategy may offer a values-based return.

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PGA TOUR Charts a More Visible, Scalable Future for Charity

Former PGA TOUR Commissioner Tim Finchem and wife Holly donate $13 million to PGA TOUR Charities, helping launch a reimagined philanthropic platform ahead of the 2028 season.

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