Golf Tech

Steve Pike

SR. Writer
Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the PGA.com website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.

Tigers Woods’ Sun Day Red

Tiger Woods’ Sun Day Red apparel brand debuted in LA, with a 27-year relationship with Nike ending. TaylorMade Golf produces this line, which features a Tiger logo with 15 stripes. Discover more about Sun Day Red!

Brian Verdugo: The Man Behind Golf’s GPS Curtain

Brian Verdugo – the visionary behind golf’s GPS curtain. Discover the success behind 40,000 courses and counting from Japan to Europe.

Topgolf Growth and Influence

Get the latest facts behind Topgolf’s growth & sustainability. Get insights from President/CEO Chip Brewer and what National Golf Foundation figures show.

Topgolf Callaway Brands Earnings

Topgolf Callaway Brands (MODG: NYSE) this afternoon (2/13) reported Q4 2023 earnings of $877 million, a 5.4 percent increase versus Q4 of 2022. The company reported a Q4 loss of $77 million compared to a loss of nearly $73 million in Q4 of ‘22. For the entire year,...