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Lessons Learned from a Bad Week for Good Good Golf

A look at Good Good Golf’s controversy, what it cost the brand, and the business lesson on accountability, trust, and creator-led media in golf.

Should the PGA TOUR Say Goodbye to Good Good?

A controversial Good Good Golf ad sparks debate over accountability, sponsorship, and standards as the PGA TOUR weighs its response.

PGA TOUR Charts a More Visible, Scalable Future for Charity

Former PGA TOUR Commissioner Tim Finchem and wife Holly donate $13 million to PGA TOUR Charities, helping launch a reimagined philanthropic platform ahead of the 2028 season.

Jack, Barbara Nicklaus Receive Legacy Award

Jack and Barbara Nicklaus receive the 2026 Robert Trent Jones Society Legacy Award for their lifelong contributions to golf and philanthropy.