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TOUR Championship Tops Sports TV Week

The PGA Tour closed its season as the nation’s top-rated live sport, with the TOUR Championship drawing 5.7 million viewers on CBS

Lessons Learned from a Bad Week for Good Good Golf

A look at Good Good Golf’s controversy, what it cost the brand, and the business lesson on accountability, trust, and creator-led media in golf.

Should the PGA TOUR Say Goodbye to Good Good?

A controversial Good Good Golf ad sparks debate over accountability, sponsorship, and standards as the PGA TOUR weighs its response.

PGA TOUR Charts a More Visible, Scalable Future for Charity

Former PGA TOUR Commissioner Tim Finchem and wife Holly donate $13 million to PGA TOUR Charities, helping launch a reimagined philanthropic platform ahead of the 2028 season.