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News

Happy Hour with Smylie Ignites an Unforgettable Surge of Energy on PGA TOUR Fridays

Happy Hour with Smylie returns to Golf Channel at the Sony Open, delivering fun player interviews, fresh energy, and Michelob Ultra’s new 2026 branding.

Coaching: How Reassurance has Replaced Understanding

Coaching now relies on constant reassurance rather than true understanding, reshaping how athletes learn, grow, and respond to pressure in today’s performance‑driven culture.

Golf Live and Topgolf Unite to Transform the Future of Golf Entertainment and Instruction

Golf Live and Topgolf join forces to create a seamless, tech-driven coaching ecosystem that elevates instruction, expands access and transforms the modern golf experience.

AM GOLF’s Triumphant North American Launch Ignites a Powerful New Era in Golf Technology

AM GOLF launches in North America, unifying tee times, handicaps, tournaments, and club management in one powerful platform transforming the modern golf experience.