In a world increasingly conscious of its environmental footprint, Reflo stands out as a beacon of innovation, sustainability, and style. This UK-based performancewear brand isn’t just making clothes—it’s rewriting the rules of sportswear. With a bold mission to become the most sustainable sportswear brand on the planet, Reflo is proving that high-performance apparel and environmental responsibility can go hand in hand. Their latest collection, “Rooted Energy,” is a testament to that ethos, blending myth, nature, and cutting-edge design into garments that tell a story far deeper than fashion.
A Brief History of Reflo
Founded in 2021 by Rory MacFadyen, Reflo emerged from a desire to disrupt the fast fashion cycle and offer athletes and active individuals a better alternative. MacFadyen, who resides in Dubai, built the company from the ground up using personal and private investor funds, driven by a vision of sustainability that permeates every aspect of the brand. From its headquarters in Doncaster, England, Reflo operates remotely with a global team spanning the UK, the Middle East, and the Far East.
Reflo’s commitment to sustainability is more than skin-deep. The brand uses recycled polyester—often sourced from post-consumer plastic waste in the Far East—and even incorporates innovative materials like Java-tek, made from recycled coffee beans, to enhance odor control and moisture management. Every product sold contributes to environmental regeneration, with Reflo planting a tree for each item purchased. Their goal? One million trees and five million recycled bottles by 2026.
Apparel That Performs and Protects
Reflo’s product line is a masterclass in versatility and eco-conscious design. Their collections span activewear, golf apparel, training gear, and leisurewear, all crafted from advanced technical fabrics that meet rigorous sustainability certifications, including the Global Recycled Standard, Bluesign, and Oeko-Tex 100.
From the sleek Sidra Chino Trousers to the moisture-wicking Congo Polo Shirt, Reflo’s garments are built to perform across multiple sports and environments. The brand’s philosophy of “buy less, wear more” encourages consumers to invest in durable, multi-functional pieces that reduce consumption and waste. Even unusable samples are upcycled into golf club head covers, showcasing Reflo’s commitment to circularity.
Rooted Energy: A Mythic Fusion of Nature and Performance
The Namhan Pullover blends tonal texture with technical edge—built for movement, made to be seen.
Reflo’s latest offering, the “Rooted Energy” collection, is more than a seasonal drop—it’s a narrative woven into fabric. Launched as part of their AW25 line, this capsule draws deep inspiration from the rugged landscapes and folklore of Northern Ireland, particularly the Giant’s Causeway and the legend of Finn McCool.
The name “Rooted Energy” reflects the duality at the heart of the collection: a grounding in nature and heritage (“rooted”), paired with the dynamic power of athletic performance (“energy”). Each piece in the collection channels this theme, from the camo-like microprints mimicking the geometric basalt columns of the Causeway to the mythic motifs honoring Finn McCool, the legendary giant said to have sculpted the land beneath his feet.
The Finn Hoodie, for example, features a bold back graphic with the campaign’s defining line—“Where Giants Play”—linking the wearer to the mythic energy of Portrush’s coastline. The Skerries Midlayer wraps the arms in tonal graphics that evoke stone columns, creating a sense of motion and depth from static formations. Even the understated Curran Polo carries a subtle Finn McCool logo at the back neck, a quiet nod to the giant behind the story.
According to Reflo’s official site, the all-over hexagonal print of the Causeway Polo is directly inspired by the Giant’s Causeway, one of the world’s most striking natural rock formations and the mythic home of Finn McCool. The collection’s name and design elements are rooted in this powerful blend of natural geometry and cultural legacy, making each garment a wearable piece of storytelling.
Built for Giants, Designed for Now
“Rooted Energy” isn’t just about aesthetics—it’s built to perform. Reflo’s garments are engineered with the same technical precision that defines their entire brand. Breathable, moisture-wicking, and durable, the pieces in this collection are designed for athletes who demand excellence without compromising their values.
But what truly sets Reflo apart is its holistic approach to sustainability. The brand’s Reloop system ensures that garments are not only made from recycled materials but are also fully recyclable at the end of their life cycle. By using mono-fibre construction and embedding QR codes for easy returns, Reflo closes the loop on textile waste, offering a blueprint for the future of sportswear.
A Movement, Not Just a Brand
Reflo’s motto, “Move With The People,” isn’t just a tagline—it’s a call to action. The brand is cultivating a community of athletes, teams, and fans who believe in a more sustainable, inclusive, and conscious world. As the official teamwear supplier for Jaguar TCS Racing, Nissan Formula E Team, and Forest Green Rovers, Reflo is already making waves across multiple sports disciplines.
With “Rooted Energy,” Reflo invites us to reconnect with the earth beneath our feet and the legends that inspire us to push further. It’s a collection forged in legacy, built for now—and a powerful reminder that sustainability and performance can thrive together.
