TaylorMade Golf has unveiled its latest golf ball innovation with the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). TaylorMade Golf Ball Korea becomes the company’s third global golf ball plant, joining its facilities in Liberty, South Carolina and Taiwan.
TaylorMade’s acquisition of Nassau Golf Co. Ltd in 2021 led to the establishment of TMBK. The company has made a substantial investment in the facility, significantly boosting its capacity. This strategic move is a testament to TaylorMade’s commitment to meeting the global demand for its growing golf ball business and its portfolio of cutting-edge golf ball technologies.
Situated in Cheongju, South Korea, TaylorMade has undertaken a comprehensive modernization of the TMBK facility. This includes upgrading the infrastructure and digital technology to enhance the production of its cast urethane and ionomer golf balls, from core to cover. The facility will be the production hub for TaylorMade’s five-layer TP5/TP5X golf balls, cast urethane Tour Response, and ionomer cover products, including the SpeedSoft model.
To modernize digital capabilities, the facility will also produce TaylorMade’s visual technology products, such as TP5/TP5x pix, MySymbol, Tour Response Stripe and SpeedSoft Ink.
“The launch of TMBK represents a milestone for our business and our ability to service our consumers and customers around the world,’’ said TaylorMade Golf CEO David Abeles. “We’ve seen exponential demand for our golf balls through the performance of our urethane models with elite golfers, as well as the visual technologies and personalization programs we’ve brought to market.
“This investment in Korea represents both the confidence we have in the facility and the people, but also the future growth in this category for our business that will benefit both our local Korean golfers as well as our global customer base. Locating the facility in Korea will help drive synergies with the country’s strength in both its people and technical resources due to the highly educated workforce and cutting-edge infrastructure in manufacturing and automation.’’
Photo courtesy of TaylorMade Golf
