Tiger Woods Leaves Nike Golf

by | Jan 8, 2024 | Business

The much-rumored split between Tiger Woods and Nike Golf is now official. Woods today made announcement on his social media that he leaving Nike after 27 years.

Woods naturally praised and thanked Nike Chairman Phil Knight for his support and then added: “People will ask if there is another chapter. Yes, there will certainly be another chapter.’’

Woods wore his Nike TW apparel collection for most of his legendary career and at one time carried clubs with the familiar Nike “Swoosh.’’ He had recently switched from wearing Nike golf shoes to FootJoy shoes.

For its part, Nike, on its Instagram, said: “Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful.”

Nike got out of the equipment business in 2016. With Woods’ departure and Jason Day, another high-profile Nike staffer, the question is how much Nike will be involved moving forward.

Photo courtesy of Nike Golf


About the Author

<a href="https://golfonemedia.com/author/steve_pike/" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the PGA.com website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.