Sun Day Red: Innovative Performance Wear and Luxury Lifestyle Fashion
Sun Day Red—a brand that promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion.
In a slightly over the top (for anyone else but him) ceremony, Tiger Woods last night in Los Angeles launched his much-anticpated Sun Day Red apparel brand, which he will debut at this week’s Genesis Invitational at Riviera Country Club in Pacific Palisades, CA. The launch officially closes out Woods’ 27-year relationship with Nike.
TaylorMade Golf, Woods’ equipment sponsor, will produce the Sun Day Red line and operate it as an independent business. It’s TaylorMade’s first real foray into golf apparel since it splits with adidas several years ago.
The “Sun Day Red’’ moniker is a tribute to Woods’ signature red-colored shirts has worn on final rounds most of his storied career, which includes 15 major championships. Accordingly, the new “Tiger’’ logo features 15 stripes.
“What happens when we win another major championship?” Woods said. “We’re going to have to redo the trademark.”
Woods, who is hosting the Genesis, said the timing to launch the new brand, is “the right time in my life.’’
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,’’ said Woods, 48. “ There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”
