For the first time since 2008, “The Skins Game,” one of golf’s most celebrated television franchises, will officially return on Black Friday with Prime Video set to exclusively broadcast the special event globally from Panther National Golf Club in Palm Beach Gardens, FL. Pro Shop and Propagate Content will produce the event in coordination with PGA Tour Studios.
Star-Studded Lineup Set to Compete
Scheduled to compete in the relaunched “The Skins Game” are 2025 FedExCup Champion, 2025 Ryder Cup points leader, and seven-time DP World Tour champion Tommy Fleetwood, 16-time PGA Tour winner Justin Thomas, two-time major champion Xander Schauffele, and eight-time PGA Tour winner and 2025 US Ryder Cup Captain Keegan Bradley.
Thomas is a co-designer, along with Jack Nicklaus, of Panther National, one of the most highly acclaimed courses in the country over the past two years.
Coverage will begin at 9 a.m. ET on Nov. 28 and lead directly into a historic day of live sports for Prime Video, including the third annual Black Friday Football game and a new NBA on Prime doubleheader. Additional coverage details will be announced in the coming weeks.
The Skins Game Format and Competitive Twist
The format will remain true to the traditional Skins Game structure, where each hole carries a dollar value and tied holes roll over to raise the stakes. In an exciting twist for the reimagined Skins Game, the event will feature a “reverse purse” – all players will begin the competition with $1 million on the scoreboard. Fans will watch as the players’ fortunes rise and fall with every hole won or lost, adding a new layer of tension, drama, and strategy to every shot.
“We’ve taken up the mantle to bring back The Skins Game, and we’re proud to work alongside PGA Tour Studios, Prime Video, and Propagate Content to reintroduce this iconic event and reclaim its rightful place on the sports calendar,” said Chad Mumm, Co-Founder and President of Pro Shop. “By keeping the traditional format intact and adding some creative twists, we’re giving fans an experience that honors the past while delivering pure, high-stakes competition where the pressure builds with every shot.”
Prime Video’s Commitment to Sports
“We’re thrilled to help relaunch ‘The Skins Game’ as part of an unprecedented day of live sports on Prime Video this Black Friday,” said Charlie Neiman, Head of Sports Partnerships, Prime Video. “Partnering with PGA Tour Studios, Pro Shop, and Propagate Content to broadcast this storied event with four of the game’s most captivating stars opens more than 15 hours of exclusive live sports coverage on Prime Video, and underscores our commitment to delivering innovative, premium sports programming to fans around the world.”
Initially introduced in 1983 as an unofficial money event on the PGA TOUR, The Skins Game became a staple on the sports calendar, showcasing high-stakes competition among golf’s biggest stars, including Nicklaus, Arnold Palmer, Fred Couples, Gary Player, and Tiger Woods.
“The Skins Game was always bigger than golf. It was a cultural event that brought sports and entertainment together in a way fans hadn’t seen before. At Propagate, we’re thrilled to partner with PGA Tour Studios, Prime Video, and Pro Shop to reimagine this iconic franchise for a new generation, combining tradition with innovation to deliver a spectacle that captures the drama and personality that made The Skins Game legendary,” said Ben Silverman, CEO of Propagate Content.
Panther National’s Unique Design
With a nature preserve along its border, Panther National delivers a quiet, unspoiled stage for the event. Known as “The Big Cat,’’ the course features steep elevation changes and dramatic vistas, with all but four holes featuring water or a forced carry, including island greens on Nos. 5 and 15 and island tees on Nos. 6 and 16.
PGA Tour’s Endorsement
“The PGA Tour is proud to bring back the iconic Skins Game as the kickoff to the sports calendar’s biggest day of the year,” said Chris Wandell, PGA Tour Senior Vice President, Media. “With four of our game’s biggest stars competing in a modern reimagining of this nostalgic event, fans around the world are in for a treat this Black Friday as the Tour tees off a full day of sports action on Prime Video.”
Photo Courtesy of PGA Tour
