Amer Sports

by | Jan 6, 2024 | News

Amer Sports, parent of Wilson Sporting Goods, including Wilson Golf, on Jan. 4 filed for an IPO in the U.S. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Amer Sports has applied to list its ordinary shares on the New York Stock Exchange under the symbol “AS.”

Amer Sports is a Finnish multinational company specializing in sporting goods. Founded in 1950, it has evolved into a global leader in the industry, owning iconic brands like Arc’teryx, Salomon, Wilson, Atomic, Louisville Slugger, and Peak Performance. These brands offer a wide range of high-quality apparel, footwear, equipment, and accessories for various sports and outdoor activities, from tennis and skiing to hiking and cycling. Amer Sports aims to inspire people to embrace an active lifestyle and experience the joy of sports, ultimately striving to be the global leader in premium sports and outdoor brands.

Amer Sports’ purpose is to Elevate the World through Sports. From courts to slopes, cities to mountains, and everywhere in between, the goal is to inspire people to explore and experience the joy of sports ​and lead better, healthier lives.

Amer Sports Values

As a global community of over 10,000 employees, Amer Sports relies on four core values:

Always Authentic: Staying true ​to who they are ​and building trusting relationships ​with integrity.
Better Together: Taking their ​diverse expertise ​to new heights ​and teaming up ​to grow stronger.
Committed to Impact: Playing the long game, ​guided by respect ​for people and ​the planet.
Driven to Excellence: Playing fair, aiming for excellence, ​and celebrating ​their wins.

Amer Sports’ purpose and values unite across brands and geographies, unlocking a collective power to grow and succeed together.

A reported revenue of more than $3.5B in 2022, with earnings of $422 million, the sporting goods giant reported that 42 percent of its ’22 sales came from the Americas.


About the Author

<a href="" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.