Barbados Partners With PGA TOUR to Grow Tourism and Travel

by | Jan 29, 2024 | News

Barbados Partners With PGA TOUR to Grow Tourism and Travel

You are in for a treat if you’ve never been to Barbados. Surrounded by white sandy beaches, it’s one of the most family-friendly places to visit in the Caribbean.

The PGA TOUR just introduced that Barbados Tourism Marketing Inc. (BTMI) is now an Official Marketing Partner and Official Tourism Sponsor of both the TOUR and PGA Champions Tour.

So, what does all that mean to you?

Barbados has chosen to align itself with many of the sport’s greatest players and their league to help convince golf fans and those seeking a vacation to visit and experience all the 166-square-mile island nation offers.

The agreement, through 2027, will see Barbados Tourism engage across the PGA TOUR, including through digital advertising, creative content, and tournaments.

“We are pleased to welcome Barbados Tourism into our PGA TOUR family as an Official Marketing Partner and introduce our players and fans to this country’s rich culture,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “Some of the best golf courses in the Caribbean call Barbados home, and we look forward to showcasing the island as a premier tourist destination to our fanbase.”

Barbados has seven world-class golf courses, including Westmoreland, Apes Hill, Barbados Golf Club, Rockley Golf Club, Sandy Lane Old Nine, Sandy Lane Country Club, and Sandy Lane Green Monkey Golf Course.

barbados golf

Barbados Golf Club, located at Durants in the southern parish of Christ Church, has become the soul of golfing in Barbados.

“We are proud to be the first island within the Eastern Caribbean to partner with the PGA TOUR brand. This collaboration marks a significant milestone in our ongoing efforts to show the world that Barbados is a prime luxury sporting destination,” added Shelly Williams, Chair of BTMI.

Williams added that this partnership will further connect Barbados with the highest-valued business and leisure audience in global sports, which will have increased economic benefits for the island’s tourism industry.

On a personal note, this writer has many fond memories of previous visits there.  In fact, my wife and I chose Barbados for our honeymoon and experienced much of what the country has to offer.

The island is also known as the birthplace of rum, commercially producing and bottling the finest blends since the 1700s.  With over 400 restaurants and eateries, Barbados is certain to please the most discerning palate.

It’s easy to get to with a 3-and-a-half-hour flight from Miami to Grantley Adams International Airport, which also offers various non-stop and direct services from the U.K., Canada, the Caribbean, and Latin America.

Like most premier destinations, accommodations range from picturesque private villas to boutique hotels, Airbnbs, well-known international chains, and award-winning five-diamond resorts.


About the Author

<a href="" target="_self">George McNeilly</a>

George McNeilly

George McNeilly is an award-winning multimedia broadcaster, producer and writer with a journalism background that has spanned the globe from four Olympics, 17 Super Bowls, World Series, NBA Finals, Major College Football, Basketball and Professional Golf. A former Senior ESPN executive, George teaches Sports Business at Full Sail University and is managing partner of McNeilly Communications.