For years, golfers who wanted real performance data had to accept a certain amount of hassle—club sensors, phone...
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A Historic Moment on Golf’s Main Stage: The Concession Gears Up for the Senior PGA Championship
My AI-powered engine, which has replaced the dictionary for many, defines the word 'concession' as the act of yielding...
PGA Tour and Zyrtec Team Up for “Yes Season”
The pollen count is higher than the rough as allergy season plays havoc with golfers this time of year. Many will...
Ryder Cup Partners with SAP To Elevate Fan Experience
Ryder Cup Europe and the PGA of America just announced that SAP, a global leader in enterprise applications and...
True Spec Golf Opens at the Park West Palm
Park West Palm is partnering with True Spec Golf, a global leader in custom club fitting and club building, to add to...
Tariff Impact Could Reach $25M on Topgolf Callaway
Saying that it’s “tough to predict’’ the exact impact the impact of tariffs, Topgolf Callaway Brands (MODG) President...
Talking Titleist Club Heads and Tariffs Exposure
How big of an impact will tariffs have on the golf industry? Let’s look to the industry leader in golf balls and...
Pinehurts Resort Opens Cottages on No. 8
Pinehurst Resort has opened the first five resort cottages at Pinehurst No. 8. By next fall, the Resort expects all...
Acushnet’s Maher Expects Regional Pricing Action
David Maher, president of Titleist and FootJoy parent Acushnet Co., today told Wall Street analysts that the company...
It’s ONEflight Myrtle Beach Pro-Am Week
Myrtle Beach has long been the self-proclaimed golf capital of the world, with its World Amateur in June, and...
KemperSports Expands with Iconic McHenry Golf Club
KemperSports’ newest club partnership hits close to home in two ways: One, the partnership is with the owner of...
Signature Residences at Horeshoe Bay Resort
Located on the shores of constant-level Lake Lyndon B. Johnson (LBJ), Horseshoe Bay Resort, part of the Crescent...
