Feetures Socks, a brand synonymous with comfort and performance, has once again made headlines by partnering with pro caddies to put on a clinic in comfort at the Waste Management (WM) Phoenix Open, Feb. 6 – 9. Some of the best caddies in the game will be sporting the hottest socks on tour and tossing free pairs of Feetures into the notoriously rowdy crowd at the legendary 16th hole of “The People’s Open.”
The brand, known for its groundbreaking designs, is poised to redefine on-course comfort for those who walk miles each day.
“We’re pumped to join the party at TPC Scottsdale and bring America’s #1 running sock to golf in this electric atmosphere,” said Joe Gaither, chief marketing officer of Feetures Socks. “As a caddie or golfer – or even a spectator – your feet should be the last thing on your mind. Many people just suffer out on the course because they don’t know what a good performance sock can do. That’s why we are trying to get out the word about Feetures and help them focus on the game, not their socks.”
Caddies that will be drawing attention in matching Feetures Mini Crews include Austin Gaugert (with Tour player Ryan Moore, sponsored by Feetures), Austin Kaiser (Xander Schauffele), John Ellis (Wyndham Clark), Manny Villegas (Kim Si Woo), and Joel Stock (Will Zalatoris).
“As a caddie, I’m sometimes walking 36 holes a day, and comfort is everything,” said Gaugert. “Feetures offer a snug, performance-driven fit that stays perfectly in place, with no bunching or distractions. Every step feels lighter.”
The Waste Management Phoenix Open, known for its electric atmosphere and enthusiastic crowds, is the perfect stage for Feetures to showcase their prowess. Caddies, who walk miles each day, demand socks that provide maximum comfort and performance. Feetures’ innovative designs meet these needs, ensuring every step is cushioned and supported.
A Step Above the Rest
Feetures’ commitment to excellence aligns perfectly with the high standards of the WM Phoenix Open. The collaboration showcases the importance of attention to detail in every aspect of the game, including something as seemingly simple as socks. By partnering with pro caddies, Feetures demonstrates that comfort is not just a luxury but a necessity for peak performance.
A Legacy of Comfort and Performance
Feetures Socks was founded in 2002 by Hugh Gaither, an industry veteran who spent 25 years in hosiery manufacturing. Gaither’s vision was straightforward: to create superior performance socks that catered to active lifestyles. Inspired by the running boom of the 1970s, Gaither saw an opportunity to modernize sock design, focusing on comfort, durability, and innovative features.
Feetures began in Hickory, North Carolina, and quickly evolved into a family-owned and operated business with a mission to support healthy, active living. With Gaither’s sons, John and Joe, taking leadership roles, the brand expanded its reach, catering not only to runners but also to golfers and athletes in various sports.
The Feetures Socks Advantage
Feetures has a reputation for combining science with style to create socks that are functional and incredibly comfortable. Here’s how they’re making a difference at the WM Phoenix Open:
- Moisture-Wicking Technology: Feetures socks are designed to keep feet dry and comfortable, even during the most intense rounds. This is particularly beneficial in the Arizona heat, where staying cool and dry can significantly impact performance.
- Targeted Compression: The socks offer targeted compression, which enhances blood flow and reduces fatigue.
- Seamless Toe: The seamless toe design prevents irritation and blisters, common issues for caddies who spend long hours on their feet. This feature ensures that they can focus on their job without the distraction of foot discomfort.
- Anatomical Design: Feetures socks are crafted with an anatomical design that provides a custom-like fit. This ensures optimal support and comfort tailored to the wearer’s specific needs.
Feetures Socks sets a new standard for athletic apparel, proving that innovation and attention to detail can significantly improve performance and comfort.