Golf Pride Teams with Asher on Box set

by | Sep 5, 2023 | Pro Shop

Golf Pride, best known as the golf industry’s top manufacturer of grips, has collaborated with ASHER Golf – a premier golf glove, accessory, and apparel company dedicated to taking the mundane out of golf style – to offer four limited-edition box sets that feature 13 Golf Pride Tour Velvet 360 grips and two premium ASHER gloves in matching tonal colorways. Available in North America, exclusively on Kits retail for $175, starting Sept. 7 at 10:00 a.m. EST.

The collections include four seasonal colors – Ash, Cognac, Oxblood, and Spruce – only available as part of these kits; individual pieces cannot be ordered separately. The Tour Velvet 360 grips infuse elements of color into one of the most iconic grips on the market. They come in standard size with a custom collaborative end cap design. The gloves are 100 percent precision cut AAA premium cabretta leather featuring the Golf Pride logo on the palm side and are offered in both male (small through XXL) and female (small through large) sizes. This must-have collection elevates style and plays with a subtle boldness for a standout statement this fall.

“You would think gloves and grips are co-designed all the time, but the reality is, I’m not aware a partnership like this has ever happened before,” said James Ledford, President of Golf Pride. “The opportunity to work with Asher on a collection that compliments each other is really quite amazing. This partnership has elevated our capabilities in terms of what it looks like to bring this level of design to the grip category.”

“Visiting Golf Pride’s Global Innovation Center, which is nestled inside Pinehurst in this extremely beautiful area of pine trees and historic golf, it was so inspiring to me that the color palette really started to come together extremely naturally,” says Matt Smart, CEO and Managing Partner of Asher Golf. “For both Asher and Golf Pride, we have such a deep rooted culture in utility and products that are purely based on performance. Looking at the design and style, we wanted to elevate these pieces.”

Photo Courtesy of Golf Pride


About the Author

<a href="" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.