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LOHLA SPORT’s “The Very Pant” Sees Skyrocketing Sales

by | Jun 6, 2024 | Pro Shop

Based in Los Angeles, California, LOHLA SPORT’s exclusive ladies’ golf lifestyle apparel is a coveted choice in the golf, country club, and resort markets. Their signature product, The Very Pant, is not just a trend; it’s a phenomenon. Since the beginning of 2024, the number of prestigious golf courses, country clubs, and resorts featuring The Very Pant has skyrocketed by 50%, offering a unique opportunity for our discerning customers.

lohla sport

“The Very Pant I wore on the plane to Paris.”

The Very Pant is not just a top-selling style; it’s a unique blend of comfort and style that will make you feel confident. Lisa O’Hurley, Founder and CEO of LOHLA SPORT, describes it as a rare combination: a stretchy pant with a full button and zip closure. It’s the perfect choice for those who want to step up their style game without compromising on comfort, whether they’re on the golf course or not.

The trendy design with a Los Angeles flair seems to be resonating with customers, making The Very Pant a versatile and stylish option for a variety of activities. Made with a four-pocket, French terry fabric that offers a luxurious four-way stretch, The Very Pant is designed to be both comfortable and stylish. It comes in various colors, from core staples like navy and black to fun, seasonal options. This versatility perfectly positions it for the emerging “Golfleisure” movement, which takes inspiration from Lululemon’s popular “Athleisure” trend, ensuring you get the most out of your purchase.

The Very Pant is inspired by the J. Peterman character from the TV show “Seinfeld.” It pays homage to one of the show’s famous lines: “The Very Pant I’ve been searching for all my life.” John O’Hurley, the husband of the veteran actor, played the recurring character alongside Jerry Seinfeld, Julia Louis-Dreyfus, Jason Alexander, and Michael Richards.

LOHLA SPORT’s The Golf Fitness Pull-On Pant is not far behind The Very Pant in popularity. Mostly worn alone and often under skorts, it is purposely thicker, becoming the ideal choice for golf and yoga. Back pockets make it suitable for country club wear.

The Luxury Tech Pant in navy and black is also a top seller. It is made of slightly warmer stretch material and is fitted for cooler weather. It features a button and zip closure, one inside back pocket, and two front pockets.

LOHLA SPORT’s classy and playful tops, bottoms, skorts, outwear and accessories are available in XXS to XXL.

The brainchild of renowned fashionista, longtime Golf Channel, and GOLFINO executive Lisa O’Hurley, LOHLA SPORT offers an elegant and whimsical range of tops, bottoms, skorts, outerwear, and accessories in coordinated collections. Outfits confidently transition from the golf course to the office, and easily move to socializing with friends and family, available online and in 400-plus exclusive golf shops and women’s boutiques across America.

Photos courtesy of Lohla Sport

For more information: www.lohlasport.com

About the Author

<a href="https://golfonemedia.com/author/alan_darty/" target="_self">Alan Darty</a>

Alan Darty

Alan Darty is a highly regarded golf media publisher with over twenty years of experience in the industry. He founded eSouthernGOLF.com in 2001. After deciding to transition from a regional platform to a national one, he sold eSouthernGOLF.com and launched Golf One Media in 2023 to reach a broader audience. These platforms have been essential in connecting golf enthusiasts with the latest news, insights, and innovations in the sport. Alan's commitment to storytelling and love for the sport has earned him respect in the golf community. A second-generation Florida native, Alan's passion for golf and the outdoors shines through in his work. In addition to his professional achievements, he enjoys spending quality time with his wife and family, supporting his daughters, who coach volleyball at Oviedo High School in Florida and Mississippi State University, and pursuing hobbies like hunting and fishing.