The PGA Tour has awarded the Myrtle Beach Classic the “Best-In-Class Element” award for its innovative and groundbreaking feature, The Q at Myrtle Beach. This award recognizes the inaugural Classic as one of the standout events of the Tour’s 2024 season audience engagement, its exceptional creativity, aud impact on the game.
The award was one of 16 at the Tour’s annual Tournament Meetings in Orlando. Of the 41 eligible tournaments, only ten received honors, with the Myrtle Beach Classic the sole first-year event and dual-field event to be recognized.
The Q at Myrtle Beach used innovative digital storytelling to build excitement for the Myrtle Beach Classic. This engagement with a global audience inspired events like the PGA Tour Creator Classic, further enhancing golf’s accessibility and entertainment value.
“This award underscores how the Myrtle Beach Classic brings fresh energy to the landscape of professional golf,” said Darren Nelson, Myrtle Beach Classic, tournament director. “The groundbreaking Q at Myrtle Beach blends the worlds of digital creators and aspiring professionals to redefine the future of the game through innovation and engagement.”
Conceptualized by Golf Tourism Solutions (GTS) and Visit Myrtle Beach, in partnership with the PGA TOUR, The Q at Myrtle Beach brought together 16 players – eight of whom were prominent digital content creators – for an 18-hole shootout held on March 4, 2024, at TPC Myrtle Beach. The unique qualifier offered an opportunity to secure a sponsor exemption to the Myrtle Beach Classic.
Interest in The Q culminated with a 90-minute recap video released on Play Golf Myrtle Beach’s YouTube channel on April 23, which drew over one million views worldwide. The footage captured the drama, competition, and behind-the-scenes moments, and participating creators further amplified the content by sharing it on their platforms.
South Carolina native and veteran Korn Ferry Tour pro Matt Atkins emerged victorious after a playoff with co-creator George Bryan IV,
“The Myrtle Beach Classic will be held on May 8-11, 2025, at the iconic Dunes Golf and Beach Club as a dual-field tournament on the FedEx Cup regular season.
To purchase tickets and to stay updated on tournament news, visit myrtlebeachclassic.com.
Photo Courtesy of VisitMyrtleBeach.com
