Sun Day Red, the apparel brand Tiger Woods and TaylorMade Golf, today launched its initial release of golf, training and lifestyle apparel and accessories. The company’s first-ever release is now available exclusively on SunDayRed.com.
TaylorMade said Sun Day Red is “poised to re-define” the apparel and footwear landscape and features a versatile array of products catering to individuals with an active lifestyle who embrace elegance for every occasion. Sun Day Red offers pieces that seamlessly transition to any destination that may be ventured. Sun Day Red is leveraging Tiger’s lifetime of insights to create meticulously designed products.
This first release, entitled “The Hunt,” is a preview of the colors Woods will be wearing at the PGA Championship in a few weeks at Valhalla Country Club, in Louisville, KY. The Hunt captures the spirit of competition, chasing one’s passions, and the camaraderie that fuels it all. Visual references of friendly rivalry allude to Tiger’s back and forth battle at the 2000 PGA Championship, as well as to the action-oriented nature of the collection’s name. The brand will follow up with additional special releases this month as it unveils the full breadth of the first product line to fans.
