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Forme, a wellness-technology company dedicated to optimizing human posture and recovery, announces its launch into the golf market with its FDA registered therapeutic wearables.

A new app called Goach, short for “golf coach,” has been created to assist golfers to take their game to the next level. The app’s objective is to reduce 1 million strokes from golf games, and it works based on the inspiring motto, “The quickest way to achieve lower scores.” Goach employs artificial intelligence and sophisticated analytics to help golfers attain their goals with simplicity and clarity.

Callaway continues to celebrate golf’s rich heritage by creating products they say to honor the past while defining the future. Those at the brand’s top say it’s about authenticity, classic styling, and technically advanced apparel construction that offers quality, performance, and functionality.

PURE GRIPS – The PURE DTX will let you experience the feel of a cord grip without any discomfort. This grip boasts a dual texture that provides optimum performance and control with every golf swing. Combining the PURE Tack rubber compound technology with a heavy contrasting texture, the PURE DTX is designed to enhance your golfing experience.