Dead Golfer Bourbon by True Linkswear

by | Apr 28, 2024 | Lifestyle

Bourbon and golf go together like… well… bourbon and golf. With that in mind, TRUE linkswear, best known for its modern golf footwear, is introducing a bottled-in-bond 100-proof bourbon release created by Washington’s Pursuit Distilling Co. Hand-selected by the TRUE team, it’s called Dead Golfer Bourbon.

Embarking on a unique partnership, TRUE linkswear and Pursuit Distilling Co. are proud to present a limited, two-barrel release of Dead Golfer Bourbon. This exclusive collaboration, dedicated to authenticity, will only produce 438 bottles in 2024. The brainchild of former PGA Tour player Andres Gonzales, a Pursuit co-founder and longtime friend and former college roommate of TRUE co-founder and PGA Tour winner Ryan Moore, this 100-proof barrel select bourbon has been aged meticulously for over six years in American White Oak barrels.

The “Dead Golfer” Bourbon refers to the popular golfing skeleton character TRUE began using in 2022 as a secondary logo on select pieces of its footwear, apparel, and accessories. It comes to market with the finest quality ingredients and a Mash Bill of 72 percent yellow corn, 24 percent rye, and 4 percent specialty malt barley.

“We are thrilled that customers will enjoy this barrel select offering because so much care has gone into making this a distinctive and enjoyable bourbon,” said Pursuit General Manager Cory Johnson. “Because of the climate here in Washington, whiskeys age differently and more slowly than they do in Tennessee or Kentucky, so when you’re enjoying Dead Golfer Bourbon, you’re able to appreciate the ingredients sourced from a fourth-generation farm in Walla Walla and the dedication required to properly age these one-of-a-kind craft spirits.”

Pursuit partners with Louisville, KY-based distilled spirits consulting firm The Sprits Group – led by valued veteran industry experts Monica Wolf and Ashley Barnes – that focuses on whiskey related business strategy and operations, quality control and distillery engineering. As a result, Pursuit’s products meet exacting standards and can achieve unique tasting profiles from barrels that have been singled out through Barnes’ unique expertise.

“It’s wild how organically our relationship with TRUE has evolved based on our shared values and how we both take great pride in bringing products that are a bit more elevated to the market,” said Pursuit Co-Founder Sam Agnew. “This Dead Golfer Bourbon release with TRUE is so reflective of our company’s values of teamwork, integrity and finding ways to innovate new products for our customers.”

According to the message included in Dead Golfer Bourbon’s packaging, golf and great bourbon have several things in common: They each take time. They are best enjoyed outdoors and, most importantly, they bring people together.

“This bourbon is deep, flavorful and incredibly smooth for a bottled-in-bond pour. We’ve been enjoying it neat or poured over the rocks, but it’s strong enough to hold its flavor in a nice craft cocktail form,” Moore said. “The customer is going to love the entire experience, from the unboxing all the way to the last drop. We wanted to make this an elevated, and limited experience – making it an amazing bottle to add to your collection or take to that next special event.”

Photo Courtesy of TRUE linkswear


About the Author

<a href="" target="_self">Steve Pike</a>

Steve Pike

Steve “Spike” Pike is a lifelong journalist whose career covers Major League Baseball, the NFL, and college basketball. For the past 26 years, Spike has been one of the more respected voices in the golf and travel industries, working for such publications as Golfweek, Golf World, and Golf Digest for The New York Times Magazine Group. In 1998, Spike helped launch the website for the PGA of America. As a freelance travel and golf writer, Spike’s travels have taken him around the world. He has played golf from Pebble Beach to St. Andrews, walked the Great Wall of China, climbed an active volcano in the Canary Islands, been on safari in South Africa, and dived with sharks off Guadalupe, Baja California.