Targeting golfers who best fit into a super-game-improvement iron, PING is introducing the G740 iron, which it says is “a distance-delivering, high-launching design’’ engineered with score-lowering forgiveness and consistency.
The custom-built G740 irons ($202.50 per club with stock steel shaft; $217.50 per club with stock graphite shaft) are available for custom fittings and pre-order at authorized PING golf shops around the world.
“The G740 iron represents our return to the super-game-improvement-iron category in a more deliberate way,” said John K. Solheim, PING CEO/President. “The visibly wider sole and larger clubhead result in the most forgiving iron in our current lineup. At the same time, it’s our longest iron. The target golfer for the G740 iron needs more consistency in their game, and the larger face helps ensure better results from inconsistent strikes, leading to faster speed and more forgiveness. Golfers who fit into the G740 iron will be very pleased with its performance and enjoy the benefits of hitting more greens.”
Maximizing ball speed for golfers who need more consistent contact was one of the primary objectives in the design of the G740 iron, helping produce shots that launch higher, fly farther and hold the green.
The G740 iron’s wider, dual-camber sole positions the CG low and back for elevated ball speed and higher launch for more distance with stopping power. An advanced heat-treating process in the iron unlocks the exceptional strength properties of 17-4 stainless steel and allows our engineers to thin the larger face for increased flexing. The larger face also expands the hitting surface, preserving ball speed and ensuring more accuracy on mishits. The PurFlex cavity badge, with three flex zones, helps control face bending while enhancing feel and sound.
“The fast ball speed really differentiates the G740 iron in the category and is one of the keys to its success,” Solheim said. “It launches high and gives golfers the distance and confidence they need to hit shorter irons into the green with a higher max height, so their shots stop closer to the hole. The G740 iron also provides a pleasing feel and sound.”
The larger, perimeter-weighted head and wider sole ensure a highly forgiving design. Golfers will also notice ample offset in the cavity-back design, an important contributor to getting the ball airborne more easily and consistently. The performance-enhancing Hydropearl chrome 2.0 finish helps ensure reliable launch results from varying conditions.
“Our history of pioneering forgiveness through perimeter weighting continues to inspire us every day,” Solheim said. “Our engineers apply modern design techniques to the proven theories of my grandfather, Karsten Solheim. The G740 iron is another example of that, bringing golfers the forgiveness and consistency they need to improve their performance and lower their scores.”
The standard lofts in the G740 are custom engineered to ensure set configurations that maximize performance throughout the set with the goal of increasing distance and optimizing gaps to best fit the golfer. The four wedges in the set feature machined faces and grooves for added control. The option of power (stronger) and retro (weaker) spec lofts allows fitters to further optimize performance.
“The more data we analyze through our Arccos partnership, the stronger the case becomes that properly gapped sets play a big part in a golfer’s performance,” said Solheim. “It’s especially important for many of the golfers who fit the G740 iron profile as they likely need to transition into hybrids and fairway woods somewhere around the five or six iron. I encourage all golfers to look closer at their set make ups to ensure they are playing the best combination of clubs.”
Photo Courtesy of PING
