Tour Edge Golf on Oct. 28 will enter the golf ball wars when its three-piece cast urethane Exotics ball hits retail shelves at a price of $39.99 per dozen.
“This is a monumental step for Tour Edge,” said David Glod, CEO and founder of Tour Edge. “After four decades of relentless innovation in golf clubs and bags, we’re applying the same commitment to performance and quality to golf balls. The Exotics ball reflects everything our brand stands for, including tour-level engineering, meticulous testing, and premium materials to meet golfers’ demands.”
The launch also introduces Tour Edge’s refreshed logo and brand identity, setting the tone for the company’s future direction.
“People are going to ask, ‘Why Tour Edge, and why now?’” said President Tim Clarke, who has more than two decades of experience driving golf ball strategy, from development to successful market launches, specifically at Wilson Golf. “This launch gives our loyal customers another way to benefit from Tour Edge, and creates an exciting first touchpoint for other golfers to experience our performance.”
Designed for serious players, the Clarke said the Exotics golf ball offers full-spectrum performance from tee to green. At its core, the high-speed KinetiCore engine delivers explosive distance, low long-game spin, and penetrating stability, particularly in windy conditions.
“The design brief started with a clear goal: deliver superior performance in the wind without sacrificing spin around the greens,” said Matt Neeley, VP of Research/Development for Tour Edge. “Better players are increasingly looking for stability and consistency in challenging conditions, and we set out to solve that.”
The Exotics golf ball, according to Glod, underwent a rigorous evaluation process across prototypes to ensure tour-level performance in every playing condition, which helped identify the necessary construction, compression, and dimple pattern. Testing included advanced robot analysis, comprehensive player testing across the low- to mid-handicap spectrum, as well as valuable input from Tour Edge professional staff players.
The advanced 318-dimple pattern enhances aerodynamics and consistency, delivering the optimized trajectory, tour-level spin, and flight control elite players demand. Testing confirms both optimal spin rates and descent angles rival the category’s leaders.
A fast, soft ionomer mantle enhances control on approach shots, while the ultra-thin cast urethane cover provides exceptional feel and short-game spin for confident scoring around the green.
“The numbers we’re seeing are remarkable,” Glod said. “What stands out in testing is control in the wind. The results confirm we’ve engineered something truly special and I’m excited to see initial reactions from golfers everywhere.”
Photo Courtesy of Tour Edge
